Senior Marketing Technology Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Create, enhance, and sustain user-facing website content and functionality.

• Develop and manage user-centric website features utilizing HTML, CSS, and JavaScript.

• Offer consultative insights on content architecture, content models, platform capabilities, taxonomies, component systems, and style-sheet adaptability.

• Evaluate technical and compliance needs, identifying viable solutions.

• Design responsive content interfaces and conduct UX testing across various browsers and devices.

• Execute and uphold privacy policies, accessibility standards, compliance requirements, and procedural benchmarks across marketing websites and privacy technologies.

• Collaborate with IT on code assessments and technical discussions.

• Update and oversee content for more than 35 website instances supporting global operations.

• Assist in website maintenance and analytics through Google Analytics, Google Tag Manager, Google Search Console, and related tools.

• Work with marketing automation partners to coordinate web- and email-based campaigns and forms.

• Promote optimization and the ongoing enhancement of marketing automation systems.

• Ensure adherence to company policies, Privacy/HIPAA regulations, and legal compliance standards.

• Collaborate with regulatory, legal, privacy, IT, UX design, business, and external stakeholders.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Digital Media, Graphic Design, User Experience, or a related field combined with relevant job experience.

• Minimum of 7 years of pertinent industry experience.

• Proficiency with enterprise web content management systems.

• Experience in managing and publishing online marketing content for regulated products or industries is preferred.

• Familiarity with healthcare privacy policies and legal compliance guidelines is preferred.

• Experience administering global, multilingual systems and applications for diverse user audiences.

• Strong skills in HTML and CSS.

• Knowledge of web design principles and best practices for website usability and UX/UI.

• Experience with CMS platforms, such as Contentful or equivalent systems.

• Familiarity with privacy compliance web tools, such as OneTrust, Freshpaint, or similar platforms.

• Experience using Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and other related tools.

• Familiarity with marketing automation systems, such as Marketo, Eloqua, or similar platforms.

• Strong problem-solving abilities.

• Capability to collaborate across various functions.

• Interest in web design and development, systems architecture, and marketing technologies.

• Ability to thrive in fast-paced environments.

• Excellent written and verbal communication skills.

• High level of enthusiasm, self-motivation, and critical thinking skills.

• Authorization to work for any employer in the United States.

• Successful completion of pre-employment drug screening and background check.

🏝️ Benefits

• Competitive compensation package including bonuses.

• Comprehensive benefits package.

• Equipment necessary for the role will be provided.

• Virtual training opportunities.

• Commitment to an equal opportunity and inclusive workplace.