Senior Marketing Technology Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Collaborate as a committed member of a globally distributed team.

• Work closely with business partners in the U.S. to design, develop, and expand solutions.

• Play a pivotal role in enhancing and optimizing our Adobe Experience Cloud ecosystem.

• Aid in advancing broader marketing technology capabilities and promote data-driven decision-making across the organization.

• Collaborate with cross-functional teams to design, implement, and oversee marketing initiatives driven by AEP.

• Assist in developing tagging strategies across web properties to assess user engagement, personalization, and performance.

• Build and scale a top-tier MarTech ecosystem.

• Directly impact how we comprehend and interact with our customers.

• Create a significant influence on both the organization and your professional development.

• Contribute to Agile sprint planning and execution.

• Support data governance and compliance initiatives.

• Ensure that solutions are scalable, maintainable, and in alignment with enterprise standards.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Information Systems, or a closely related field; or equivalent professional experience.

• Over 3 years of experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar tools.

• More than 3 years of experience in digital analytics implementation and tag management.

• Experience in creating and maintaining validation dashboards within web analytics tools.

• Familiarity with web analytics, data management, and attribution tools.

• Knowledge of the Adobe Experience Cloud and Adobe Experience Platform, including reporting in Analysis Workspace within Adobe Analytics and Customer Journey Analytics.

• Proven ability to build workspaces and reporting structures within Adobe Analytics, Customer Journey Analytics, and other marketing technologies.

• Strong SQL skills and experience working with large behavioral datasets, particularly mixed B2B & B2C datasets and identity models.

• Practical experience with Adobe Experience Platform (AEP), including schema design, dataset management, Real-Time Customer Profile & identity resolution.

• Experience in designing and maintaining Adobe Journey Optimizer implementations and reusable components to facilitate adoption by non-technical teams.

• Familiarity with AEP Query Service.

• Knowledge of JavaScript, TypeScript, and Node.js.

• Experience with AWS services and backend service development.

• Experience with high-throughput data processing pipelines.

• Proficiency in reporting and ad hoc analysis.

• Experience collaborating closely with Marketing and Product organizations.

• Familiarity with applying AI/ML (including Adobe Intelligent Services and external models) to enhance customer insights, segmentation, and predictive analytics within marketing technology platforms.

🏝️ Benefits

• Flexible work options, including remote, onsite, and hybrid positions.

• Company-provided technology packages for all team members.

• A collaborative, challenging atmosphere filled with forward-thinking team members.

• Extensive growth opportunities, as evidenced by our track record of promoting from within.

• Continuous business training and career development opportunities.

• Competitive market-based salary with bonus compensation, quarterly profit sharing, and annual merit bonuses.

• Generous PTO and holidays, totaling 27.5 days in the first full year of employment.

• Comprehensive benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, medical/dental/vision coverage, and many unique benefits that contribute to making us a Great Place to Work.