Senior Marketing Strategist

This is a fully remote position, open to applicants in United States, +2 more states.

📋 Description

• Collaborate with Solution Consultants to identify and evaluate clients' current martech ecosystems, focusing on capability gaps, integration status, technology liabilities, and platform usage.

• Create long-term martech roadmaps that strategically sequence investments across data infrastructure, platform unification, activation capabilities, and analytical advancement.

• Develop martech adoption and activation roadmaps that align with both business and marketing goals.

• Generate impact assessments and quantitative evaluations of business outcomes for strategic recommendations.

• Construct use-case prioritization models utilizing quantitative scoring systems.

• Collaborate with technology partners, including Braze, Segment, and Databricks, to convert vendor roadmaps into actionable client opportunities.

• Facilitate client discussions on transitioning martech investments from SaaS models to consumption models.

• Lead comprehensive journey mapping initiatives, defining personas, critical moments, channel interactions, and data signals.

• Design trigger-based, continuous, and lifecycle journeys across various channels, including email, SMS, push notifications, and in-app messaging.

• Develop governance frameworks for journeys, testing plans, and maturity evaluations.

• Create architectures for marketing analytics and KPIs that link campaign metrics to business results.

• Formulate audience segmentation, lifecycle stages, and personalization strategies using first-party, behavioral, CDP, and CRM data.

• Analyze performance data from Braze, Salesforce Marketing Cloud, and Adobe Experience Platform to produce strategic insights.

• Develop and deliver executive-ready business cases, ROI models, value realization plans, and strategic narratives.

• Counsel VP and C-level executives while identifying further Stitch capabilities to meet client requirements.

• Engage in QBRs and EBRs to prioritize client journey investments and capability milestones.

• Contribute to the creation of reusable frameworks, assessment tools, and workshop materials for Stitch’s internal methodologies.

• Create or contribute to thought leadership through platforms like LinkedIn, webinars, and Braze Events.

• Manage time effectively to achieve billable targets of 36+ hours per week.

• Travel up to 20% for client meetings, workshops, and onsite engagements.

⛳️ Requirements

• Extensive expertise in CRM roadmap development, customer journey mapping, lifecycle marketing, and omnichannel orchestration.

• Practical experience with at least two enterprise martech platforms, including Braze, Segment, Salesforce Marketing Cloud, Adobe Experience Platform, Tealium, or similar.

• Proficient in independently analyzing dashboards, reports, and experiment outcomes to provide recommendations.

• Credible involvement in discussions surrounding martech stacks, particularly with respect to the effects of composability on Braze activations.

• Strong analytical skills and adeptness at working with large datasets, constructing performance models, and deriving strategies from data.

• Capability to design experimentation frameworks linked to business outcomes.

• Exceptional storytelling abilities and the capacity to customize communication for various audiences, from individual contributors to executives.

• Strong executive presence, sound judgment, and composure under pressure, coupled with a polished professional demeanor on camera.

• Specialized strategic experience relevant to Stitch, such as loyalty strategies, data strategies, or sector-specific strategies.

• Proficiency in translating data and strategic intricacies into actionable business terminology.

• Ability to foster relationships with C-suite stakeholders, project leaders, and technical teams.

• Skill in presenting recommendations with supporting rationale and trade-offs.

• Capacity to manage strategic scope and lead initiatives proactively.

• Ability to mentor and provide constructive feedback to Marketing Strategists.

• Experience with BI and analytics platforms, experimentation and research tools, ClickUp, Slack, Google Suite, Braze, Segment, and Databricks.

• Over 7 years of experience in data-driven marketing strategy, CRM, martech consulting, or roles focused on digital transformation.

• Proven history of developing and presenting multi-year roadmaps to senior stakeholders.

• Experience leading executive discovery workshops, business prioritization sessions, and strategic planning engagements.

• Client-facing experience in an agency or consultancy setting is required.

• Experience with net new platform implementations is preferred.

• Must be eligible to work in the United States, Canada, or the United Kingdom without visa sponsorship.

🏝️ Benefits

• Flexible PTO policy

• Paid Sick Time

• Medical, dental, vision, and life insurance

• Monthly tech stipend

• Paid parental leave

• Paid bereavement leave

• Mental well-being support

• In-person onboarding experience during your first week at our HQ in Indianapolis, Indiana