Senior Marketing Specialist

This is a fully remote position, open to applicants in Utah.

📋 Description

• Develop, construct, and enhance automated and promotional emails utilizing Marketo and the CMS.

• Manage member journeys from initial onboarding to re-engagement.

• Transform product and offer launches into engaging communications for members.

• Execute high-volume promotional campaigns under tight deadlines while maintaining quality.

• Tailor campaigns based on member preferences, demographics, and behaviors.

• Utilize Marketo or similar tools to optimize workflows and minimize manual processes.

• Assess outcomes, recognize trends, and leverage insights for future improvements.

• Proactively identify and enhance underperforming activities.

• Collaborate with sales, operations, and other teams across various time zones to ensure a smooth customer experience.

• Employ modern AI tools for content creation, audience analysis, and campaign enhancement.

⛳️ Requirements

• Over 5 years of experience in marketing.

• Extensive, hands-on expertise in email marketing.

• Experience in lifecycle, product, and promotional marketing.

• 2 to 5 years of experience with Marketo or similar marketing automation platforms is highly advantageous.

• Strong analytical capabilities and a data-driven approach to decision-making.

• Exceptional written and verbal communication skills.

• Proven ability to collaborate cross-functionally and build relationships in a remote setting.

• Comfortable working in a fast-paced, high-volume environment with quick turnaround times.

• Demonstrated leadership qualities, initiative, and a proactive attitude.

• Experience in the travel or cruise industry is a plus.

🏝️ Benefits

• Unlimited paid time off (PTO).

• Exclusive employee travel rates.

• Discounts on travel through arrivia programs.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company participation.