Senior Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Develop, construct, and enhance automated and promotional emails utilizing Marketo and the CMS.

• Take ownership of member journeys from the onboarding process through to re-engagement.

• Transform product and offer launches into engaging communications for members.

• Execute high-volume promotional campaigns on tight deadlines while ensuring quality standards are met.

• Tailor campaigns based on member preferences, demographics, and behaviors.

• Leverage Marketo or similar tools to optimize workflows and minimize manual efforts.

• Evaluate outcomes, recognize trends, and implement insights for continuous improvement.

• Proactively identify and enhance underperforming activities.

• Collaborate with sales, operations, and other teams across different time zones to ensure a cohesive customer journey.

• Utilize AI tools for content creation, audience analysis, and campaign optimization.

⛳️ Requirements

• A minimum of 5 years of experience in marketing.

• In-depth, hands-on knowledge of email marketing.

• Experience in lifecycle, product, and promotional marketing.

• 2 to 5 years of experience with Marketo or similar marketing automation tools is highly beneficial.

• Strong analytical abilities and a focus on data-driven decision-making.

• Exceptional written and verbal communication skills.

• Demonstrated cross-functional collaboration skills and the ability to foster relationships remotely.

• Ability to thrive in a fast-paced, high-volume environment with rapid turnarounds.

• Leadership qualities, initiative, and a proactive approach are essential.

• Experience in the travel or cruise industry is a plus.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Exclusive travel rates for employees.

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan.