Senior Marketing Project Manager – Events & Launches

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take full responsibility for the execution of virtual and digital events, product launches, and funnel launches.

• Manage timelines, task assignments, cross-team hand-offs, training, and communication among Marketing, Sales, Product, IT, Contracts, and Operations.

• Collaborate on offer strategy and promotions to achieve registration and attendance goals.

• Ensure that landing pages, emails, advertisements, graphics, and other launch materials are properly scoped, requested, and delivered punctually.

• Conduct post-event and post-launch reviews and translate lessons learned into checklists and process enhancements.

• Oversee the lifecycle of Marketing projects and ongoing campaigns using Asana.

• Keep project status views, trackers, timelines, owners, dependencies, SLAs, and prioritization processes up to date.

• Identify and address bottlenecks, resource conflicts, and risks effectively.

• Coordinate the production of creative assets from request to final handover.

• Represent the status and needs of Marketing projects in cross-functional and executive meetings.

• Create Asana templates, workflows, and dashboards.

• Utilize AI tools to enhance reporting, project setup, meeting documentation, and content/asset workflows.

• Introduce new marketing channels and continuously refine processes.

⛳️ Requirements

• 5–10+ years of experience in roles such as Marketing Project Manager, Marketing Program Manager, Marketing Operations Manager, or similar positions.

• Strong marketing knowledge, including metrics such as MQLs, CPL, CAC, conversion rates, ROAS, funnel fit, and campaign structures.

• Experience managing multi-channel projects across organic content, SEO, social media, email, paid social, paid search, and advertising.

• Proficiency with Asana projects, portfolios, and workflows.

• Regularly utilize AI tools in a professional context; AI fluency is essential.

• Demonstrated experience owning events and/or product launches from the planning stage to execution.

• Experience coordinating high-volume virtual and digital events.

• Background in collaborating with creative/design teams on asset production workflows.

• Proven track record of cross-functional coordination, particularly between marketing and sales departments.

• Experience presenting to senior leadership and C-suite stakeholders.

• Proactive, detail-oriented approach with a well-documented operating style.

• Strong foundational project management skills, including scoping, timelines, risk management, and KPI tracking.

• Excellent relationship-building and accountability abilities.

• PMP or a similar project management certification is a plus.

🏝️ Benefits

• 75% coverage of Medical, Dental, and Vision insurance for you and your family.

• Flexible vacation policy.

• Education and learning budget for team members to pursue courses, attend events, and purchase books.

• Opportunities for company activities, outings, and retreats.

• 401(k) plan with a 3% company match.

• Option to work from home or choose to come into the office.