Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the operational engine behind Sanity’s pipeline generation initiatives.

• Manage the Marketo and Salesforce systems that support our go-to-market strategy, utilizing ABM tactics, intent data, and AI-driven automation to convert marketing initiatives into quantifiable pipeline.

• Collaborate with demand generation, SDRs, and sales to own the pipeline generation targets, developing the operational framework around intent signals and ABM activities to achieve monthly, quarterly, and annual objectives.

• Model and consistently evaluate the entire customer journey from initial awareness to closed-won; establish conversion benchmarks, identify gaps, and provide data-driven suggestions to enhance performance across the GTM strategy.

• Ensure marketing data quality (including deduplication, normalization, enrichment, and decay management), guaranteeing that intent and engagement signals are accurately reflected in account scoring models, and collaborate with the data team to create ongoing pipeline and funnel reports that reveal actionable insights.

• Oversee the technical execution of demand generation and ABM campaigns from concept to launch, ensuring quality, efficiency, and adherence to service level agreements (SLAs).

• Work alongside the SDR team on account and lead routing, MQL-to-SAL transitions, and follow-up SLAs, ensuring SDRs have the necessary intent context and engagement history to drive conversions.

• Develop and maintain segmented account lists utilizing firmographic, technographic, and intent signals to support targeted outbound and ABM initiatives.

• Uphold the campaign-to-opportunity attribution framework, including campaign member statuses, UTM governance, and CRM campaign structure.

• Manage the Marketo instance comprehensively: programs, templates, smart campaigns, tokens, governance, and overall hygiene.

• Implement lifecycle nurture and ABM programs with the right technical setup and data collection, while exploring AI-driven automation to scale personalized outreach beyond manual campaign creation.

• Oversee the Marketo-Salesforce synchronization and integrations with Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.

⛳️ Requirements

• Over 7 years of experience in marketing operations at a B2B SaaS organization, with significant hands-on expertise in Marketo and Salesforce.

• Demonstrated success in building and optimizing marketing automation programs that effectively drive pipeline generation.

• Strong understanding of the B2B buyer journey, account-based marketing strategies, intent data platforms, and lead lifecycle management, including MQL/SQL definitions.

• Experience collaborating with SDRs and sales teams on lead routing, handoff SLAs, and funnel optimization.

• Data-fluent: capable of formulating the right questions, crafting analytical briefs, and collaborating with a data team to extract insights.

• Experience managing marketing technology stack integrations (including intent data platforms, ABM tools, and enrichment tools) and a keen interest in leveraging AI to automate and scale marketing initiatives.

🏝️ Benefits

• A highly-skilled, inspiring, and supportive team.

• A positive, flexible, and trust-based work environment that fosters long-term professional and personal development.

• A globally diverse group of colleagues and customers.

• Comprehensive health plans and perks.

• A healthy work-life balance that caters to individual and family needs.

• A competitive stock options program and location-based salary.