Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the operational framework that drives Sanity’s pipeline generation initiatives.

• Manage the Marketo and Salesforce systems that support our go-to-market strategy, utilizing ABM tactics, intent data, and AI-driven automation to transform marketing efforts into quantifiable pipeline results.

• Collaborate with demand generation, SDRs, and sales to own the pipeline generation targets, creating the operational infrastructure around intent signals and ABM strategies to achieve monthly, quarterly, and annual objectives.

• Model and continuously assess the complete customer journey from initial awareness to closed-won; establish conversion benchmarks, pinpoint gaps, and provide data-informed suggestions to enhance performance across the GTM strategy.

• Ensure the quality of marketing data (including deduplication, normalization, enrichment, and decay management), guaranteeing that intent and engagement signals flow effectively into account scoring models, and work with the data team to develop ongoing pipeline and funnel reports that highlight actionable insights.

• Lead the technical execution of demand generation and ABM campaigns from briefing to launch, ensuring quality, speed, and adherence to service level agreements (SLAs).

• Collaborate with the SDR team on account and lead routing, MQL-to-SAL transitions, and follow-up SLAs, ensuring SDRs are equipped with the necessary intent context and engagement history for successful conversions.

• Construct and maintain segmented account lists utilizing firmographic, technographic, and intent signals to support targeted outbound and ABM initiatives.

• Oversee the campaign-to-opportunity attribution framework, which includes managing campaign member statuses, UTM governance, and CRM campaign organization.

• Manage the Marketo instance comprehensively: programs, templates, smart campaigns, tokens, governance, and data hygiene.

• Implement lifecycle nurture and ABM programs, ensuring proper technical setup and data capture, while exploring AI-powered automation to scale personalized outreach beyond traditional campaign builds.

• Oversee the synchronization and integrations between Marketo and Salesforce, as well as with Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.

⛳️ Requirements

• 7+ years of experience in marketing operations within a B2B SaaS environment, with extensive hands-on expertise in Marketo and Salesforce.

• Demonstrated success in creating and optimizing marketing automation programs that significantly contribute to pipeline generation.

• In-depth knowledge of the B2B buyer journey, account-based marketing strategies, intent data platforms, and lead lifecycle management, including definitions for MQL/SQL.

• Experience collaborating with SDR and sales teams on lead routing, handoff SLAs, and funnel optimization.

• Data-savvy: you know which questions to ask, how to formulate analytical briefs, and how to effectively collaborate with a data team for insights.

• Proficient in managing marketing technology stack integrations (including intent data platforms, ABM tools, and enrichment tools) and a keen interest in leveraging AI to automate and enhance marketing programs.

🏝️ Benefits

• A highly-skilled, inspiring, and supportive team.

• A positive, flexible, and trust-based work environment that fosters long-term professional and personal development.

• A diverse global team of colleagues and customers from various cultural backgrounds.

• Comprehensive health plans and benefits.

• A healthy work-life balance that accommodates both individual and family needs.

• Competitive stock options program and location-based salary.