Senior Marketing Operations Manager – Platform, Automation

This is a fully remote position, open to applicants in Florida, +7 more states.

📋 Description

• Oversee the design, execution, and enhancement of marketing workflows, including lead scoring models, automations, and nurturing programs within HubSpot.

• Manage platform integrations connecting HubSpot with tools like Google Ads, LinkedIn, social media, and other marketing applications.

• Work in conjunction with the Reporting, Insights & Analysis Manager to ensure that structures, systems, and tagging facilitate accurate reporting and attribution.

• Assist the Reporting & Insights Manager in ensuring data accessibility, integrity, and technical readiness.

• Collaborate with the Senior Marketing Operations Manager (Digital) and their team to guarantee smooth automation and triggered communications across email, web, social media, and advertising.

• Uphold high standards of data hygiene, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).

• Establish and document best practices and operational procedures for the use of marketing systems.

• Assess and incorporate new HubSpot functionalities and third-party integrations to enhance marketing performance and operational efficiency.

• Provide training, onboarding, and platform support across the marketing and communications team.

• Supervise and support the Email Marketing Manager in fulfilling their responsibilities, mentoring and developing their skills.

⛳️ Requirements

• Bachelor’s degree in Marketing, Data Analytics, or a related field; or equivalent experience.

• Extensive marketing experience and advanced proficiency in HubSpot.

• Demonstrated success in creating scalable marketing automation and lead management systems.

• Strong comprehension of marketing data structures, lead lifecycles, segmentation, and attribution.

• Technical skill set in APIs, tagging strategies, and automation workflows.

• Excellent collaboration abilities with both technical and non-technical teams.

• Detail-oriented with strong skills in documentation and project management.

• Experience in managing intricate lead flows and attribution modeling.

🏝️ Benefits

• 401k with employer matching.

• Employee-sponsored health, dental, and vision insurance (with 100% employer coverage for dental and vision).

• Paid vacation, 11 public holidays, and sick leave.

• Parental leave.

• Birthday and three winter holidays off.

• Short-term and long-term disability insurance.

• Two days of paid time off for volunteering each year.

• Fully remote work environment with a stipend for home office setup upon joining.

• Private medical insurance.

• Life assurance.

• Income protection.

• Personal accident insurance.

• Pension plan with up to 10% employer matching.

• 25 days of holidays, along with competitive maternity and paternity leave.

• Birthday and three winter holidays off.

• Two days of paid time off for volunteering each year.

• Fully remote work environment with a stipend for home office setup upon joining.