Senior Marketing Operations Manager – BizTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide insights on marketing performance by channel and campaign, supported by actionable recommendations derived from the reliable reporting you have established.

• Lead the advancement of our lead generation processes and the associated marketing technology stack (Hubspot, Clay, Apollo, etc.).

• Collaborate across GTM teams to streamline opportunity prioritization, pursuit, and handoffs while collecting feedback for continuous testing and learning.

• Oversee and enhance HubSpot's integration with Salesforce to identify, score, track, and attribute leads across various campaigns.

• Establish and maintain data governance, segmentation, and database integrity across marketing systems.

⛳️ Requirements

• 7+ years of experience in GTM Strategy & Ops, Marketing Operations BizTech, supporting multi-segment, multi-product SaaS GTM motions (SMB + Enterprise, or PLG + Sales-led).

• Proven track record of transforming work processes by synthesizing complex operational data and reports into compelling strategic narratives for senior leadership.

• Strong analytical, system design, and documentation abilities; capable of translating business requirements into scalable technical workflows.

• Practical experience with administering HubSpot, Salesforce, Clay, and Apollo.

• Demonstrated success in designing automated workflows, operational processes, and scalable integrations across systems.

• Proficiency in AI-driven tools or agentic workflows to automate GTM tasks and enhance firmographic and demographic data.

• Direct communicator with the operational rigor to document your developments and guide others through changes.

• Comfortable navigating ambiguity in a high-growth setting; you assess the problem before taking action.

🏝️ Benefits

• Crescendo is proud to be an equal-opportunity workplace.

• We value diversity, inclusion, equity, and belonging, which are fundamental to our collaborative efforts.

• We are dedicated to providing equal employment opportunities without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected characteristics relevant to the candidate's location.

• We also consider qualified applicants regardless of their criminal histories, in accordance with legal requirements.

• We are committed to the inclusion of all individuals and will provide reasonable accommodations for qualified individuals with disabilities during the job application process.