Senior Marketing Operations Manager

This is a fully remote position, open to applicants in California, +7 more states.

📋 Description

• Enhance the entire lead-to-revenue process, fostering ongoing improvements in conversion rates across marketing acquisition and sales funnels.

• Establish and track key performance indicators within the demand generation framework, creating dashboards and providing actionable insights to executive leadership.

• Take ownership of the operational backbone of Demand Generation. Identify the appropriate tools and their applications to boost Marketing Qualified Leads (MQL) volume for the Sales team.

• Foster effective alignment between Marketing and Sales by converting frontline sales insights into actionable strategies that drive pipeline growth and conversion.

• Engage in the operationalization of strategic initiatives that support the broader Go-to-Market (GTM) team, sometimes acting as a project leader and other times as a key contributor.

• Create and implement a customer segmentation strategy utilizing behavioral, firmographic, and intent data to fuel impactful, multi-channel marketing campaigns.

⛳️ Requirements

• Over 7 years of experience in marketing operations, revenue operations, and/or sales operations.

• In-depth knowledge of the lead-to-revenue lifecycle, with demonstrated experience in tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.

• At least one certification in Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement), or Marketo.

• Advanced proficiency in Salesforce functions, capabilities, flows, data structures, and data schema.

• Strong expertise in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.

• Capability to build Tableau dashboards, using logical functions and parameters to convert complex data sets into clear, actionable executive visualizations.

• A natural curiosity and analytical mindset to delve into business data, identifying friction points and opportunities for optimization across various domains.

🏝️ Benefits

• Fully Remote Work: All positions are entirely remote within the contiguous U.S., allowing you the flexibility to perform your best work from your preferred environment.

• Comprehensive Health Coverage: A variety of Medical, Dental, and Vision plan options through trusted national carriers, enabling you to select what best meets your needs.

• Life & Disability Protection: Company-funded Life/AD&D coverage, with the option to add supplemental life and disability plans for additional peace of mind.

• Financial Wellness: 401(k) with employer matching, pre-tax savings via FSA and HSA options, and equity packages provided for all positions.

• Time Off That Works: Generous policies for vacation, sick leave, and parental leave—because maintaining balance is essential.

• Additional Perks: Pet insurance, home office stipend, and access to an Employee Assistance Program (EAP).