Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the main administrator and architect for the Marketo instance, ensuring database cleanliness, compliance, and the implementation of scoring.

• Design, optimize, and manage the lead routing graph utilizing LeanData.

• Develop and expand automations across the technology stack using Tray.io.

• Ensure integration health, resolve errors, and collaborate with Business Systems on data flows.

• Oversee the relationship with the marketing operations agency, including scope, throughput, and service level agreements (SLAs).

• Direct weekly KPI reporting, email dispatch schedules, and quality assurance for list imports.

• Create a technical framework that supports the Revenue Orchestration Platform.

⛳️ Requirements

• Advanced technical expertise in administering and architecting Marketo.

• Extensive understanding of Marketo smart campaign logic, database hygiene, and Salesforce synchronization.

• Strong skills in designing LeanData routing graphs, account-based logic, and inbound scheduling protocols.

• In-depth Salesforce knowledge, particularly with campaign objects, lead/contact routing, and custom reporting.

• Practical experience in building workflow automations and integrations with iPaaS platforms such as Tray.io or Workato, or through custom scripts.

• Documented experience managing multi-tool marketing ecosystems including 6sense, ZoomInfo, Salesloft, and attribution/enrichment platforms.

• Proven experience in maintaining integration health.

• Experience in managing relationships with external vendors or agencies.

• Excellent written communication skills with the ability to document complex system logic and convey technical trade-offs to non-technical audiences.

• Collaborative cross-functional partnership with Business Systems, Marketing, and Revenue leadership teams.

🏝️ Benefits

• Performance bonus.

• Comprehensive benefits package.

• Additional applicable incentive compensation plans.

• An inclusive and supportive workplace environment.

• Option to opt-out of AI-assisted hiring without affecting consideration.