Senior Marketing Operations Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of, manage, and enhance the marketing technology stack, including MAP, CRM, intent data, enrichment tools, and more.

• Assess, onboard, and integrate new tools as the organization grows.

• Ensure data integrity across all platforms through deduplication, normalization, and routing logic.

• Document all processes, workflows, and system configurations meticulously.

• Collaborate with IT and Security on procurement, Single Sign-On (SSO), and data compliance requirements.

• Design, implement, and refine behavioral and demographic MQL scoring models.

• Define and manage the lead lifecycle from initial inquiry to MQL, SAL, and SQL stages.

• Develop and sustain lead routing and assignment rules in conjunction with Sales Operations.

• Track score decay, conversion rates, and funnel velocity, optimizing continuously.

• Set Service Level Agreements (SLAs) between Marketing and Sales for lead follow-up and feedback loops.

• Manage the MAP-to-CRM integration (Marketo or HubSpot) to ensure reliable bi-directional sync.

• Oversee integrations with third-party tools, including intent platforms (6sense, Bombora), enrichment tools (Clearbit, ZoomInfo), chat, webinar, and events technology.

• Collaborate with Revenue Operations on attribution modeling and multi-touch reporting.

• Proactively troubleshoot and resolve integration failures and data synchronization issues.

• Create and maintain dashboards for pipeline contributions, campaign performance, and funnel metrics.

• Manage marketing's relationship with the data warehouse, collaborating with BI/Data teams to ensure accurate marketing data feeds.

• Provide weekly and monthly reports to marketing leadership regarding MQL volume, conversion rates, and velocity.

• Assist in quarterly business reviews through pipeline attribution analysis.

• Work with Demand Generation to build, quality assure, and deploy campaigns across email, paid, and lifecycle channels.

• Oversee email deliverability, list hygiene, and overall database health.

• Ensure operational compliance with regulations such as CAN-SPAM, GDPR, and CCPA opt-in/out workflows.

⛳️ Requirements

• 5–8 years of experience in Marketing Operations, Revenue Operations, or a closely related position in B2B SaaS.

• Expert-level proficiency with Marketo or HubSpot (certification preferred) and Salesforce CRM.

• Hands-on experience in constructing or significantly modifying an MQL scoring model.

• Strong grasp of lead lifecycle design, funnel metrics, and attribution methodologies.

• Experience managing intricate MAP-to-CRM integrations and connections with third-party tools.

• Comfortable working with SQL or collaborating with data/BI teams to extract and validate data.

• Highly organized and process-oriented—documentation is a key focus.

• Excellent communication skills to convey technical concepts to non-technical stakeholders.

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development