Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the entire marketing technology stack from beginning to end, which includes CRM, marketing automation, ABM and intent solutions, enrichment, routing, attribution, web analytics, webinar and event platforms, as well as PRM integration.

• Conduct an audit and consolidation of the martech stack, manage vendor contracts, and oversee tool expenditures.

• Manage the foundations of marketing data, covering field definitions, account and contact hierarchies, enrichment, deduplication, and reporting data models.

• Establish and uphold a shared funnel in collaboration with Sales Ops and the sales team.

• Handle lead and account routing to DataCore sellers and registered partners, which includes deal registration processes and hand-off SLAs.

• Create and govern channel-aware attribution for both partner-sourced and partner-influenced pipelines.

• Develop KPI dashboards and oversee reporting on a weekly, monthly, executive, and quarterly basis for the board.

• Supply data inputs essential for growth forecasts and pipeline coverage models in partnership with Revenue Marketing and Finance.

• Construct, QA, and launch campaigns that adhere to consistent UTM conventions, campaign taxonomy, and tracking protocols.

• Manage the integration with 6sense, account scoring, and buying-group data.

• Build and regulate AI workflows for enrichment, QA, and reporting, incorporating human-review rules.

• Ensure compliance with data privacy and consent requirements across UK GDPR, EU GDPR, and CAN-SPAM.

• Document the operations playbook, including definitions and SLAs, and conduct team training.

• Collaborate with demand generation, ABM, field marketing, digital, and GTM engineering teams.

• Review CRM, marketing automation, and intent data flows; provide a consolidation and remediation plan.

• Establish pipeline and campaign performance dashboards within the initial 90 days.

⛳️ Requirements

• AI-first problem-solving capability is essential; proven experience utilizing AI as a digital co-worker.

• Over 7 years of experience in marketing operations or revenue operations within the B2B technology sector.

• Strong ownership of the martech stack and CRM.

• Proficient in Salesforce with administrator-level expertise in campaigns, objects, flows, and reporting.

• Direct experience managing a marketing automation platform such as Marketo or HubSpot.

• Familiarity with ABM and intent platforms like 6sense or Demandbase.

• Experience with enrichment and data orchestration tools, including Clay or ZoomInfo.

• Knowledge of routing tools such as LeanData or similar.

• Strong proficiency in SQL and BI; ability to independently build and maintain dashboards.

• Experience constructing attribution models, including multi-touch or partner attribution.

• Familiarity with a CDP or data warehouse solutions such as Snowflake, BigQuery, or Segment.

• Working knowledge of UK GDPR and EU GDPR regulations.

• Based in the UK with regular availability for collaboration with US Eastern time zones.

• Bachelor's degree or equivalent practical experience.

• Experience in a channel-led or partner-focused GTM strategy, including PRM integration and deal registration data flows.

• Experience in consolidating or migrating a martech stack.

• Hands-on experience in building AI agents or automations in production using tools like Claude, ChatGPT, n8n, Workato, or Zapier.

• Familiarity with revenue attribution platforms such as HockeyStack, Dreamdata, or Marketo Measure.

• Background in infrastructure, storage, cloud, or data software sectors.

• Experience in a private equity or growth-equity-backed organization.

• Capability to sit or stand for extended durations, operate standard computer and lab equipment, and communicate via phone, video, and in person.

🏝️ Benefits

• Fully remote work arrangement.

• Reasonable adjustments made in accordance with applicable local legislation.

• Equal opportunity employment.