Senior Marketing Operations Lead – Lifecycle & Automation

This is a fully remote position, open to applicants in Utah.

📋 Description

• Create and oversee lifecycle marketing initiatives that facilitate lead generation, activation, and engagement.

• Design and enhance automated marketing campaigns across various channels.

• Formulate lifecycle workflows that boost lead conversion, customer engagement, and retention rates.

• Administer marketing automation platforms such as Marketo, HubSpot, or other MAP tools.

• Ensure seamless integration and data flow with Salesforce CRM.

• Develop and sustain marketing dashboards and reporting systems.

• Track campaign performance and key engagement indicators.

• Assist in marketing initiatives and operational programs for enterprise clients.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• In-depth knowledge of marketing automation platforms (HubSpot or equivalent).

• Experience with Salesforce CRM and integration of marketing systems.

• Proven track record in developing lead management and lifecycle marketing frameworks.

• Strong analytical abilities and experience in marketing performance reporting.

• Capability to manage intricate marketing programs in a dynamic environment.

• Superior communication and collaboration skills.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies in the MarTech ecosystem