Senior Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of HubSpot end-to-end, possessing a solid understanding of Salesforce for field mapping and lead flow alignment.

• Create, execute, and continually enhance strategies for email marketing and nurture campaigns.

• Manage operational workflows, scoring models, and segmentation strategies effectively.

• Develop and maintain marketing analytics frameworks, dashboards, attribution models, and funnel reporting.

• Evaluate campaign and channel performance, translating insights into actionable recommendations.

• Collaborate with GTM Operations to ensure data integrity and cohesive marketing and sales reporting.

• Identify, test, and scale AI-driven marketing tools and workflows.

• Support event operations, including flows, routing, landing pages, and reporting.

• Work closely with content, demand generation, and SDR teams to foster pipeline growth.

• Act as the marketing team's resource for operational and data-related inquiries.

⛳️ Requirements

• Over 5 years of experience in marketing operations or a similar field.

• Demonstrated proficiency in HubSpot and Salesforce, including integrations and tracking campaign performance.

• Strong foundation in email marketing, lead nurturing, and marketing automation practices.

• Practical experience with analytics and reporting, including creating dashboards and measuring funnel performance.

• A data-driven mindset focused on testing, optimization, and process enhancement.

• Comprehensive understanding of the full-funnel infrastructure, from top-of-funnel traffic to SQLs, closed-won customers, and renewals.

• Experience in a startup setting is essential.

• Interest in AI tools and their application for improving marketing efficiency and results (preferred).

• Knowledge of DevOps, cloud infrastructure, or Kubernetes is a plus (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and training.

• A dynamic and inclusive company culture.