Senior Marketing Manager – SaaS/AI Startup

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategically plan and execute paid campaigns across LinkedIn, Google, and emerging platforms, managing budget and ROI effectively.

• Oversee website messaging, landing pages, experiments, and the conversion funnel in collaboration with the web agency.

• Develop SEO, AI search visibility, and content initiatives.

• Manage the webinar program and evolve it into a source for the sales pipeline.

• Refine PULT’s market positioning and ensure cohesive brand storytelling.

• Create campaigns, videos, case studies, product launches, founder narratives, and customer testimonials.

• Uphold high standards for design and copy quality within the team and with external agencies.

• Coordinate PULT’s representation at DACH and UK events, customer dinners, and roundtable discussions.

• Implement account-based campaigns with the Sales Engine across both online and offline channels.

• Manage the marketing stack, including HubSpot, analytics, AI tools, attribution, CAC, MQL growth, and pipeline contributions.

• Develop AI agents and workflows for research, content, creative tasks, and operations.

• Establish the marketing roadmap and present results to leadership.

• Recruit the initial marketing team members as the company expands.

⛳️ Requirements

• A minimum of 3 years in B2B SaaS marketing, preferably within a scale-up environment.

• Practical experience across both paid and offline marketing channels.

• Proven track record in running campaigns, crafting copy, briefing designers, and analyzing performance dashboards.

• Daily engagement with AI for research, content creation, analysis, and automation.

• Exceptional proficiency in written English.

• Proficiency in German is a significant advantage.

• Strong attention to design aesthetics.

• Comfortable handling budgets, CAC, conversion rates, and discussions regarding lead quality with Sales.

• Experience in DACH or UKI markets.

• Interest in exploring and expanding into new markets.

• Aspiration to be the primary marketing hire and grow into a leadership role within the team.

🏝️ Benefits

• 22 days of annual leave.

• Remote-first work environment.

• Access to career training for professional development.

• Provision of a company laptop.

• Membership for sports activities.

• Flexible working hours.

• Opportunity for company stock options.

• Paid co-working options available.