Online Demand Creation Specialist, AI Strategist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Oversee global campaign planning, execution, and optimization for the Software and Controls Solutions business segment.

• Create the comprehensive business strategy and standards for software and controls campaigns, including cohesive web messaging.

• Coordinate resources to enhance efficiency and collaboration, thereby supporting sales pipelines for significant business initiatives.

• Spearhead AI-driven production initiatives within the OXI campaign team.

• Identify, develop, and implement AI tools and processes that expedite campaign production while ensuring quality and consistency.

• Design and establish AI-enabled workflows, standardized procedures, governance frameworks, and quality review checkpoints.

• Create training materials and reusable resources to facilitate self-service adoption of AI-assisted production.

• Manage the entire online campaign lifecycle, encompassing strategy, setup, content creation, promotional planning, execution, analysis, and optimization.

• Execute campaigns across various platforms including SEM, display, email, social media, and paid media.

• Collaborate with the content team to develop omnichannel campaign content, including landing pages, website personalization, webinars, emails, and promotions.

• Measure, analyze, and report on campaign performance relative to goals and benchmarks.

• Monitor digital analytics against KPIs and convert insights into actionable recommendations.

• Foster digital strategy growth through external benchmarking and communication of emerging AI and automation trends.

⛳️ Requirements

• Extensive experience in Marketing and Demand Creation.

• Knowledge equivalent to a University degree along with professional accomplishments.

• Proven ability to drive multi-channel marketing campaigns for a global B2B organization from strategy through to execution.

• Proficiency in designing and implementing AI and automation tools that enhance marketing workflows, speed, and scalability within a team.

• Familiarity with digital analytics platforms such as Tableau and Adobe Analytics.

• Experience with marketing tools like Salesforce, Marketo, and SmartSheets.

• Expertise in email planning and executing digital paid media campaigns, including AdWords and LinkedIn.

• Strong data-driven optimization skills.

• Genuine interest in emerging AI capabilities, digital marketing trends, and ongoing operational improvements.

• Proficiency in English.

🏝️ Benefits

• Performance-based rewards.

• Wellbeing programs available for you and your family.

• Career advancement opportunities and ongoing development support.

• Access to people leaders and trusted mentor guidance.

• Opportunities for movement across teams and functions.

• Support for maintaining a healthy work-life balance.

• Note: Relocation assistance is not provided.