Senior Marketing Manager – IVF Technologies

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement marketing strategies for IVF capital equipment platforms, which include incubators, electronic witnessing systems, and automation solutions.

• Perform market analysis that encompasses segment size, growth trends, adoption curves, and the competitive landscape.

• Convert technical capabilities into unique value propositions.

• Develop annual marketing plans, budgets, and forecasts that align with revenue and market share objectives.

• Produce brochures, technical guides, white papers, case studies, digital assets, training materials, demo scripts, and competitive positioning tools.

• Oversee website content, SEO, SEM, and lead generation initiatives.

• Collaborate with sales teams on training, tools, competitive frameworks, launch kits, and commercial playbooks.

• Assist with ASRM, trade shows, workshops, and symposia, which includes booth strategy and engagement with key opinion leaders.

• Enhance field marketing and distributor enablement programs.

• Conduct interviews, surveys, and advisory boards involving embryologists, physicians, lab leaders, and biomedical engineers.

• Analyze customer data, usage, downtime, purchasing cycles, and service performance trends.

• Direct product launch strategy and execution across various channels.

• Align cross-functional teams regarding launch timelines, messaging, training, and content creation.

• Monitor launch performance and refine campaigns based on data and market feedback.

• Keep track of product performance, market share, pipeline growth, pricing trends, procurement cycles, reimbursement factors, and competitive dynamics.

• Report on lead generation, funnel progression, and the return on investment for campaigns.

⛳️ Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.

• 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.

• Excellent communication, collaboration, and leadership abilities.

• Experience with embryology key opinion leaders or clinical education teams is preferred.

• Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms is preferred.

• Capability to convert scientific or technical concepts into persuasive commercial messaging.

• Successful completion of a background check.

• Must confirm identity and eligibility to work in the United States.

🏝️ Benefits

• Paid Time Off and 10 Paid Holidays.

• 401(k) with Employer Match.

• Medical, Dental, Vision coverage.

• IVF Coverage to support family building needs.

• GAP Insurance.

• Basic Life and AD&D Coverage.

• Short- and Long-Term Disability.

• Optional AFLAC Supplemental Policies.

• Employee Assistance Program (EAP).

• Flexible Spending & Health Savings Account.