Senior Marketing Manager – IVF Consumables

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement regional marketing strategies for IVF consumables.

• Oversee positioning, segmentation, development of value propositions, and management of product lifecycles.

• Assist in establishing pricing strategies and enhancing margin performance.

• Identify market opportunities by leveraging customer insights and analyzing clinical trends.

• Create campaigns, sales initiatives, content, and resources to boost awareness, conversion, and product usage.

• Contribute to educational programs aimed at embryologists and clinicians.

• Direct the go-to-market strategy and execution for new consumable products.

• Develop sales resources, training materials, and launch content.

• Track post-launch performance and optimize adoption and positioning.

• Engage with lab directors and embryologists to collect insights and validate market needs.

• Convert customer feedback into actionable recommendations and inform product priorities in collaboration with Research and Development.

• Collaborate with Regulatory, Clinical Affairs, and Quality teams to ensure marketing compliance.

• Work with supply chain and operations on forecasting, inventory management, and product availability.

• Coordinate with digital marketing teams on content strategies, campaigns, and performance analytics.

⛳️ Requirements

• Bachelor’s degree in Marketing, Life Sciences, Business, or a related discipline.

• At least seven years of marketing experience in the fields of medical devices, biotechnology, or diagnostics.

• Experience in IVF or assisted reproductive technologies is preferred.

• Proven track record in managing technical product portfolios and launching new products successfully.

• Strong grasp of IVF laboratory workflows and applications of consumable products.

• Demonstrated ability to lead complex projects and influence cross-functional teams.

• Exceptional communication, presentation, and strategic planning capabilities.

• Experience collaborating with embryology key opinion leaders or clinical education teams is preferred.

• Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms is preferred.

• Ability to articulate scientific concepts into clear and engaging commercial messaging.

• Must verify identity and eligibility to work in the United States.

• Successful completion of a background check is required.

🏝️ Benefits

• Paid Time Off

• 10 Paid Holidays

• 401(k) with Employer Match

• Medical, Dental, Vision

• IVF Coverage to support family building needs

• GAP Insurance

• Basic Life and AD&D Coverage

• Short- and Long-Term Disability

• Optional AFLAC Supplemental Policies

• Employee Assistance Program (EAP)

• Flexible Spending & Health Savings Account