Senior Marketing Manager, Distribution & Partnership Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Formulate and implement commercial marketing strategies for LGC’s Diagnostics & Genomics portfolio

• Spearhead co-marketing initiatives and collaborative commercial plans with key IVD platform providers, laboratory networks, pharmaceutical sponsors, distributors, and other B2B partners

• Convert global product, portfolio, and brand strategies into tailored messaging and value propositions for partners

• Create partner enablement resources, sales presentations, campaign toolkits, launch materials, and technical crosswalk content

• Oversee daily marketing communications with priority partners, which includes business reviews, performance reporting, action tracking, and escalation processes

• Formulate and implement regional channel marketing strategies to enhance distributor engagement, customer adoption, brand visibility, and commercial effectiveness

• Assist sales accounts and distribution networks through trade marketing programs, product positioning, campaign assets, launch assistance, and segment initiatives

• Develop multichannel demand generation and account-based marketing strategies targeting laboratory segments, pathology networks, channel partners, and key customers

• Analyze market, channel, and customer insights to uncover opportunities for growth, retention, cross-selling, and enhancing the customer journey

• Direct cross-functional execution among commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams

• Ensure that promotional materials, partner programs, and campaigns comply with healthcare, regulatory, quality, and compliance standards

• Establish and monitor KPIs such as campaign performance, lead quality, pipeline contributions, adoption metrics, and ROI

• Compile performance updates, insights, and recommendations for marketing leadership and commercial stakeholders

• Identify opportunities for process enhancements, governance improvements, and reusable templates

⛳️ Requirements

• Bachelor's degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related field; equivalent relevant experience may also be accepted

• Extensive progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or other complex B2B environments

• Capability to convert scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing materials

• Proven experience in developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders

• Strong knowledge of regulated marketing environments as well as quality, legal, regulatory, and brand governance

• Proficient in Microsoft Office applications, especially Outlook, Word, Excel, and PowerPoint

• Experience with CRM, marketing automation, analytics, or project management tools is a plus

• Willingness to travel both nationally and internationally at least 40% of the time

• An advanced degree, MBA, or additional qualifications in commercial, marketing, life sciences, or diagnostics is preferred

• Experience working with distributors, strategic alliances, channel partners, laboratory networks, pharmaceutical sponsors, or platform providers is beneficial

• Familiarity with immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or related diagnostic markets

• Experience utilizing Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar platforms

• Strong business acumen, including expertise in segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI evaluation

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Comprehensive health, dental, and vision insurance

• Opportunities for professional development and continuing education

• Flexible working hours and remote working options

• A collaborative and innovative work environment