Senior Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take full responsibility for comprehensive multi-channel marketing initiatives across LinkedIn, targeted email nurturing, direct messaging, and digital campaigns aimed at generating qualified leads.

• Oversee the setup of campaigns, audience segmentation, copywriting, tracking, and post-campaign analysis.

• Transform ROI statistics, case studies, white papers, and clinical impact reports into effective marketing materials, campaign content, landing pages, and one-pagers.

• Curate thought-leadership content and customer success narratives to enhance brand authority and attract inbound interest.

• Assist commercial leadership by creating sales presentations, product announcement materials, and client-facing assets.

• Compile submission applications, presentations, and promotional materials for major industry events and speaking opportunities.

• Establish and monitor lead-generation metrics, tracking conversion rates from impressions to pipeline contributions.

• Experiment with and refine messaging, channels, and campaign strategies to optimize ROI.

• Collaborate with the commercial leader and internal data strategist on marketing assets and campaigns focused on US enterprise home health and hospice agencies.

⛳️ Requirements

• A minimum of 5 years of experience in B2B healthcare marketing directed at large US healthcare organizations.

• A senior-level strategic mindset with the ability to operate autonomously and execute hands-on.

• Proven experience in writing copy, developing campaigns, and directly managing lead flow.

• Proficient in understanding complex, data-intensive content and converting it into clear, engaging, and sales-oriented campaigns.

• Strong grasp of the US healthcare buyer journey, enterprise sales cycles, and industry dynamics.

• Capacity to excel in a lean, fast-paced environment with minimal guidance.

• Full accountability for results from the outset.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment.