Senior Marketing Executive

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and take ownership of marketing plans, campaigns, or content programs that align with the commercial priorities and sales strategies for the Workday Services Practice.

• Implement campaigns aimed at enhancing brand visibility, supporting recruitment objectives, and generating leads for the sales pipeline.

• Provide reports on campaign performance and achievement against objectives to key stakeholders.

• Create, manage, and execute marketing strategies and plans in line with commercial priorities.

• Develop and oversee marketing budgets, ensuring timely delivery within allocated resources.

• Create or oversee the creation of marketing campaigns and content across various platforms including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and in-person events.

• Enhance marketing effectiveness and ROI reporting through thorough evaluation and analysis.

• Collaborate with Marketing Technology and Operations to optimize effectiveness and disseminate learning.

• Cultivate and maintain relationships with partners such as Workday, Microsoft, and AWS.

• Identify trends and opportunities to drive commercial advantage.

• Work alongside the marketing team to achieve overall OKRs.

• Manage, mentor, and develop a small team of staff members.

• Oversee employee performance and contribute to career development initiatives.

• Establish relationships with internal stakeholders at all levels, acting as a trusted advisor.

⛳️ Requirements

• Extensive relevant experience in marketing.

• Professional qualification in marketing or a specialized field (e.g., CIM).

• Experience in developing and executing marketing, branding, or communication campaigns from conception to evaluation.

• Familiarity with eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events.

• Proven experience collaborating with sales/SDR teams to generate leads and working with subject-matter experts to create communications and brand content.

• Proficient in using CRM and marketing automation tools.

• Capability to coach and enhance team skills.

• Ability to collaborate effectively within a team setting.

• Resilience, persistence, and a capacity to learn from setbacks.

• Skill in managing personal and team workloads in a fast-paced, competitive environment while meeting deadlines.

• Excellent interpersonal, verbal, and written communication abilities.

• Creative writing skills that comply with branding and messaging direction and strategy.

• Ability to think innovatively.

• Adherence to confidentiality and non-disclosure policies and/or agreements.

• Compliance with information security protocols.

• Experience with Marketo is highly desirable.

• Understanding of lead generation and management processes.

• Good knowledge or experience in the technology sector and awareness of industry trends.

• A degree or higher in Marketing, Communications, or a closely related field is preferred.

🏝️ Benefits

• People-first culture.

• Support for growth and professional development.

• A diverse and inclusive workplace.

• Accommodations or adjustments during the recruitment process.

• Coaching and career development assistance.