Senior Director, Marketing – Oncology

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the USCAN growth strategy for the Oncology portfolio.

• Create annual marketing strategies and collaborate with marketing colleagues and product managers to execute marketing plans.

• Deliver the Integrated Marketing Plan, encompassing campaigns, events, and demand generation efforts.

• Generate leads through customer-centric content and channel plans utilizing SEM, email, social media, inside sales, and events.

• Gain an understanding of customers’ staff, patient, and clinical requirements to identify outcomes that GE HealthCare can provide, and craft corresponding marketing campaigns.

• Revise and tailor marketing materials for the USCAN oncology customer demographic.

• Produce content that is relevant to decision makers, including exclusive material for the USCAN region.

• Collaboratively design and implement impactful global and regional trade show experiences.

• Collaborate with commercial teams on strategic initiatives and targeted initiatives.

• Establish and monitor KPIs; optimize with a lean, outcomes-oriented approach.

• Educate commercial teams on Oncology value propositions, competitive insights, and messaging.

• Work alongside USCAN commercial/product teams, USCAN/Global Product Marketing, and cross-functional partners to enhance commercial activation, promote innovation adoption, and elevate market presence.

⛳️ Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.

• Proven experience in leading and executing positioning and digital marketing plans that yield measurable customer and business advantages.

• Experience in crafting strong customer-centric value propositions and content.

• Exceptional interpersonal, oral, and written communication skills.

• 7+ years of experience in marketing, sales, or product management within healthcare or technology solutions (preferred).

• Preference for candidates residing near GEHC headquarters (Milwaukee or Chicago).

• Advanced degree (MBA or equivalent) in Marketing or a related field is preferred.

• Strong verbal and written communication abilities.

• Excellent interpersonal and leadership capabilities.

• Demonstrated proficiency in problem analysis and resolution.

• Proven ability to lead programs and projects effectively.

• Capability to document, plan, market, and execute programs efficiently.

• Established project management expertise.

• History of success in complex, fast-paced, and highly dynamic environments.

• Significant exposure to broader imaging technology and/or nuclear medicine medtech sectors.

• Strong knowledge in market insights, customer understanding, portfolio commercialization, and brand development.

• Demonstrated innovation in healthcare portfolio marketing.

• Legally authorized to work in the United States.

• Must successfully pass a drug screening, where applicable.

• GE HealthCare will not sponsor individuals for employment visas, either now or in the future.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Medical, dental, and vision insurance coverage.

• Paid time off benefits.

• 401(k) plan with opportunities for both employee and company contributions.

• Life, disability, and accident insurance options.

• Tuition reimbursement program.

• Opportunities for professional development.

• No relocation assistance provided.