Regional Marketing Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Spearhead the development and implementation of marketing strategies in North America that drive revenue growth, expand market share, enhance portfolio adoption, and foster customer acquisition for Advanced Wound Care.

• Create integrated growth strategies for the U.S. and Canada.

• Recognize market opportunities, emerging trends, and competitive challenges within healthcare environments.

• Convert global portfolio priorities into market-focused growth and actionable marketing plans.

• Support portfolio performance, annual operating plans, input for forecasting, and initiatives for demand generation.

• Oversee portfolio strategy and commercialization planning for the Advanced Wound Care product range.

• Provide market insights to guide innovation, launch strategies, and investment decisions regarding the portfolio.

• Formulate launch strategies and go-to-market approaches.

• Optimize portfolio performance, manage lifecycle strategies, recommend pricing, and facilitate adoption strategies.

• Direct integrated marketing initiatives, campaigns, customer engagement efforts, and demand generation activities.

• Collaborate with Sales, Key Accounts, Commercial Excellence, and cross-functional teams to enhance acquisition, utilization, retention, and market growth.

• Develop compelling value propositions, messaging strategies, and customer-facing programs.

• Assist with strategic account and health system engagement initiatives.

• Act as a strategic marketing partner to regional and global functions.

• Foster cross-functional alignment and establish mechanisms for market feedback.

• Lead, mentor, and cultivate a high-performing marketing organization in North America.

• Set priorities, performance expectations, and development plans.

• Promote accountability, collaboration, innovation, inclusion, and continuous improvement.

• Nurture future marketing leaders through coaching, mentoring, feedback, and succession planning.

• Advocate for employee engagement and a vibrant team culture.

• Adhere to corporate policies, procedures, and security standards.

⛳️ Requirements

• A Bachelor's degree or higher (must be completed and verified prior to employment start date).

• A minimum of ten (10) years of experience in marketing, commercial operations, portfolio management, business development, or sales leadership.

• At least five (5) years of experience in leading teams and developing talent.

• A Master's degree in Business, Marketing, Healthcare Administration, or a related field from an accredited institution.

• Experience in leading marketing strategy, commercialization, portfolio management, or downstream marketing organizations.

• Demonstrated success in creating and executing growth strategies that yield measurable commercial outcomes.

• Experience in launching new products and spearheading go-to-market initiatives within the healthcare, MedTech, or medical device sectors.

• Strong understanding of healthcare market dynamics in both acute and post-acute care settings.

• Experience collaborating closely with Sales, Commercial Excellence, Key Accounts, and cross-functional commercial teams.

• Proven ability to influence across complex matrixed organizations.

• Strong financial acumen, including forecasting, resource allocation, and business planning skills.

• Proven track record of leading and developing high-performing teams.

• Experience in wound care, surgical solutions, advanced therapies, medical devices, or related healthcare markets.

• Exceptional communication, executive presence, presentation, and leadership abilities.

• Must possess legal authorization to work in the country of employment without the need for sponsorship for employment visa status.

🏝️ Benefits

• Medical, Dental & Vision insurance.

• Health Savings Accounts.

• Flexible Spending Accounts for Health Care & Dependent Care.

• Disability Benefits.

• Life Insurance.

• Voluntary Benefits.

• Paid Time Off.

• Retirement Benefits.

• Relocation Assistance: May be authorized.