Director, Marketing – Radiology, CT & Xray

This is a fully remote position, open to applicants in United States.

📋 Description

• Position CT and X-ray solutions to effectively engage with customers and showcase GE HealthCare’s impact.

• Formulate and implement the USCAN growth strategy for the radiology portfolio.

• Create an annual marketing strategy and carry out marketing plans in collaboration with marketing colleagues and product managers.

• Execute the Integrated Marketing Plan, which encompasses campaigns, events, and demand generation.

• Generate leads through customer-centered content and channel strategies utilizing SEM, email, social media, inside sales, and events.

• Comprehend the needs of customers’ staff, patients, and clinical requirements to design relevant marketing campaigns.

• Revise and personalize marketing materials for the USCAN radiology customer demographic.

• Produce content targeted at decision-makers, including region-specific material for USCAN.

• Collaboratively plan, create, and implement global and regional trade show experiences.

• Collaborate with commercial teams on strategic initiatives and targeted campaigns.

• Set and monitor KPIs while optimizing with a lean, outcome-focused approach.

• Educate commercial teams on portfolio value propositions, competitive insights, and messaging.

• Partner with USCAN commercial/product teams, USCAN/Global Product Marketing, and cross-functional stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related discipline.

• Proven experience in leading and implementing positioning and digital marketing strategies that yield measurable customer and business results.

• Skilled in developing strong customer-centric value propositions and content.

• Exceptional interpersonal, oral, and written communication abilities.

• Over 3 years of experience in marketing, sales, or product management within the healthcare or technology sectors preferred.

• Preferred residence near GEHC headquarters in Milwaukee or Chicago.

• Advanced degree (MBA or equivalent) in Marketing or a related field is preferred.

• Strong interpersonal and leadership qualities.

• Demonstrated capability to analyze and resolve issues effectively.

• Proven ability to lead programs and projects efficiently.

• Competence in documenting, planning, marketing, and executing programs.

• Established skills in project management.

• Record of success in complex, fast-paced, and dynamic environments.

• Relevant exposure to broader imaging technology and/or nuclear medicine medtech segments.

• Robust expertise in market insights, customer understanding, portfolio commercialization, and brand development.

• Demonstrated innovation in healthcare portfolio marketing.

• Legally authorized to work in the United States.

• GE HealthCare will not sponsor individuals for employment visas, now or in the future.

• Successful completion of a drug screening, if applicable.

🏝️ Benefits

• Performance-based incentive compensation, which may comprise cash bonuses and/or long-term incentives (LTI).

• Medical, dental, and vision insurance coverage.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Relocation assistance not provided.