Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and establish the marketing toolkit for physician practices, which includes logos, brand guidelines, websites, business cards, and email signatures.

• Develop and manage a pipeline that consistently delivers comprehensive marketing packages swiftly.

• Design an a-la-carte marketing services menu that can be packaged, priced, and reliably provided.

• Source, brief, and oversee external designers, writers, and specialists.

• Leverage AI technology in production, content creation, website development, and processes to streamline operations.

• Implement content strategies, social media, local SEO, reviews, geo-targeted paid advertising, and field events.

• Recognize challenges beyond the immediate role and devise solutions as an early team member.

• Ultimately develop Bioscope Foundry's demand engine to engage clinicians and populate the pipeline.

⛳️ Requirements

• 7-9 years of experience in marketing, preferably in an agency or early-stage environment, with hands-on production responsibilities.

• Proven track record in launching brands, websites, and marketing campaigns.

• Authentic fluency in AI and demonstrated experience utilizing AI tools to enhance productivity.

• Skilled in contractor management and adept at crafting effective briefs.

• A comprehensive understanding that spans brand/design as well as performance strategies.

• Proficient in systems thinking and capable of automating workflows.

• Professional demeanor when interacting directly with physicians.

• Ability to navigate ambiguity, undefined roles, and changing priorities comfortably.

• Experience in healthcare marketing or working with physician practices (preferred).

• Background in agency or MSO, especially in managing multiple clients simultaneously (preferred).

• Knowledge of local and small-business marketing, including Google Business Profile and review generation (preferred).

• Familiarity with building websites using modern no-code and AI-assisted tools (preferred).

• Must specify whether employer sponsorship for a U.S. work visa is necessary.

• Daily utilization of AI is anticipated for all employees.

🏝️ Benefits

• Significant early-stage equity opportunities.

• Comprehensive health, dental, and vision coverage.

• 401K with contribution matching and HSA options.

• True autonomy in your role.

• Budget allocated for building the system according to your vision.

• Competitive base salary and on-target earnings (amount not specified).