Senior Marketing Executive

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee the complete marketing cycle for CPHI Middle East and BIO Middle East.

• Create data-segmentation strategies aimed at API manufacturers, biotech startups, government regulators, and executives from large pharmaceutical companies.

• Manage the marketing budget and enhance ROI across paid, earned, and owned media channels.

• Generate high-quality Marketing Qualified Leads (MQLs) through inbound marketing and targeted LinkedIn campaigns.

• Supervise the creation of whitepapers, webinars, and industry reports.

• Administer automated email journeys utilizing Eloqua.

• Act as the primary marketing contact for local health authorities and trade organizations.

• Negotiate barter agreements and maintain relationships with regional and international trade media.

• Collaborate with operations to provide a cohesive brand experience on the show floor.

• Deliver weekly KPI reports regarding registration trends and exhibitor MQLs.

⛳️ Requirements

• Minimum of 3 years of experience in B2B event marketing.

• Background in the Pharmaceutical, Biotech, or Healthcare industries is highly desirable.

• Proficiency with Marketing Automation tools.

• Practical experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).

• Proficient in English; knowledge of Arabic is an advantage.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• No relocation or sponsorship assistance will be provided.

🏝️ Benefits

• Opportunity for remote work.

• Access to personal development opportunities.

• A supportive leadership team.

• An environment accommodating individuals with disabilities.

• Adjustments or support during the interview and selection process available upon request.