Director of Marketing Operations

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the architecture, administration, and strategic roadmap for the marketing technology stack.

• Assess, choose, and implement new tools; oversee vendor relationships, contracts, and renewals.

• Maintain integrations among marketing, sales, and product systems.

• Establish governance for the stack, user permissions, workflow documentation, and audit processes.

• Design, construct, and enhance lead scoring models.

• Manage definitions for lead lifecycle stages and Marketing-Sales service-level agreements.

• Develop and uphold automated lead routing, alerting, and hand-off workflows.

• Monitor conversion rates by stage and source, recommending adjustments to models as needed.

• Create multi-touch attribution models and dashboards that connect marketing initiatives to pipeline, bookings, and ROI.

• Provide reporting on campaign performance, funnel velocity, and channel efficiency.

• Collaborate with RevOps and Finance on forecasting, pipeline targets, and budget-to-pipeline analysis.

• Uphold CRM and marketing automation data quality standards, focusing on deduplication, enrichment, segmentation, and field standardization.

• Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations, managing subscription and consent preferences.

• Collaborate with Sales, RevOps, Customer Success, and IT throughout the customer lifecycle.

• Recruit, develop, and manage marketing operations and/or automation specialists.

• Advocate for experimentation, testing, and ongoing process improvements.

⛳️ Requirements

• Over 10 years of experience in marketing operations, with a minimum of 2 years in a leadership position, preferably within B2B SaaS.

• Extensive hands-on experience with a leading marketing automation platform (Pardot is highly preferred) and CRM (Salesforce is preferred).

• Demonstrated success in building and refining lead scoring and lifecycle/routing models.

• Strong proficiency in marketing analytics and attribution, with familiarity in tools such as Looker, Tableau, or Power BI.

• Experience overseeing a multi-tool martech stack, including vendor assessment and integration management.

• Basic knowledge of SQL, APIs, or data warehousing concepts is a plus.

• Exceptional project management abilities with a history of leading cross-functional projects.

• Experience in the education technology sector, particularly in K-12 or independent school markets, is a plus but not mandatory.

• Must be based in North America to facilitate integration with key stakeholders from RevOps, BizOps, and IT.

🏝️ Benefits

• 3 weeks of vacation each year.

• 14 paid holidays each year (including the week off between Christmas and New Year's Eve).

• 56 hours of paid sick leave annually.

• Medical, Dental & Vision coverage (Blue Cross Blue Shield & EyeMed).

• Participation in the Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits.