Senior Marketing Cloud Developer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design and implement marketing campaigns utilizing Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, Flow Builder, and Automation Studio.

• Create and refine SQL queries for audience segmentation, data extensions, and reporting purposes.

• Employ AMPScript and Handlebar scripting to tailor emails and develop dynamic content blocks.

• Construct and schedule automations for triggered campaigns and batch data operations.

• Assess campaign performance while addressing data quality, email deliverability, and automation issues.

• Collaborate with marketing strategists and product management to outline campaign requirements and convert them into technical solutions.

• Configure Marketing Cloud utilizing Data Extensions, Contact Builder, and preference centers.

• Oversee and implement integrations between Marketing Cloud and external systems, including CRM platforms, APIs, and SFTP.

• Perform QA testing on campaigns, data logic, and dynamic content prior to launch.

• Set up and maintain Data Cloud data streams, data model objects, and identity resolution rulesets.

• Generate calculated insights and streaming insights in Data Cloud.

• Resolve data ingestion and harmonization challenges across connected source systems.

• Keep documentation updated for campaign logic, automation flows, and development processes.

• Remain informed about Salesforce Marketing Cloud features and best practices in email marketing and customer engagement.

⛳️ Requirements

• At least 3 years of practical experience with Marketing Cloud tools and technologies.

• Proficiency with Journey Builder, Automation Studio, SQL, AMPScript, and Marketing Cloud Connect.

• Bachelor’s degree in Computer Science, IT, or a related field, or an equivalent mix of education and relevant work experience.

• Salesforce Marketing Cloud certification(s), such as Marketing Cloud Email Specialist or Developer, is preferred.

• Knowledge of CAN-SPAM, GDPR, and general email marketing compliance principles.

• Strong organizational skills with the capability to manage multiple projects simultaneously.

• Excellent interpersonal and communication skills, enabling effective collaboration with all organizational levels.

• Analytical mindset with the ability to interpret campaign metrics and user behavior.

• Basic understanding of HTML/CSS for email creation.

• Awareness of cross-client email rendering issues.

🏝️ Benefits

• Health coverage.

• Generous time off.

• Competitive retirement plans.

• Flexible work options.

• Wellbeing programs.

• Development programs.