Senior Marketing Business Intelligence Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct audits of current reporting and dashboard assets to uncover areas for enhancement and reuse.

• Design, construct, publish, and sustain Power BI dashboards, reports, and semantic models.

• Generate reports focusing on company performance, seasonal forecasts, customer acquisition, retention, conversion, and product mix analysis.

• Develop reporting for CRM and marketing funnels, covering leads, appointments, outreach activities, and conversion returns.

• Construct dashboards that facilitate segmentation, drilldowns, trend analysis, and performance comparisons.

• Oversee Power BI workspaces, including report deployment, permissions, refresh schedules, and production support.

• Assist with Power BI data connectivity, gateway management, and troubleshooting issues.

• Produce reports related to channels, offers, outreach, and customer experience experiments.

• Collaborate with business stakeholders to convert reporting needs into analytical solutions.

• Work alongside Marketing, Product, Analytics, and Operations teams to provide actionable insights that support customer growth, marketing efficiency, CRM performance, and business outcomes.

⛳️ Requirements

• Minimum of 5 years of experience in Business Intelligence, Analytics, or Reporting.

• Proficient in Power BI development, encompassing dashboard and report creation, DAX, advanced calculations, data modeling, semantic models, star schema design, performance optimization, and Power BI Service management and deployment.

• Advanced SQL expertise and experience with large, intricate datasets.

• Experience in merging data from diverse sources into cohesive reporting solutions.

• Skilled in publishing, supporting, and maintaining operational Power BI environments.

• Proficient in configuring and troubleshooting Power BI gateways, refresh processes, and data connections.

• Capability to develop executive-level dashboards and visualizations.

• Strong analytical, communication, and stakeholder management abilities.

• Must be authorized to work in the United States.

• PTIN Certification required.

• Preferred experience in supporting marketing, CRM, customer acquisition, or lifecycle analytics.

• Experience with Python is a plus.

• Familiarity with Salesforce or other CRM and marketing platforms is preferred.

• Experience in supporting A/B testing and performance measurement is advantageous.

• Background in retail, franchise, financial services, or consumer services is preferred.

🏝️ Benefits

• Options for seasonal employee benefits available.

• Employee discounts offered.

• Opportunities for career advancement.

• Training and development programs provided.

• Flexible work schedule available.

• Complimentary tax education.

• Free personal tax return preparation.

• Health and financial benefits included.

• Financial counseling services offered.

• Life insurance coverage available.

• Work lottery participation.

• Discounted prescription savings.

• Telehealth plans accessible.

• Bonuses for performance, referrals, and sign-on incentives.