Senior Marketing Automation Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the comprehensive execution of company-wide email marketing initiatives.

• Create and send marketing emails utilizing approved templates and finalized content.

• Oversee email scheduling, deployment, testing, quality assurance, and delivery processes.

• Formulate and uphold audience segmentation strategies to enhance targeting and engagement.

• Design and sustain scalable list structures that facilitate ongoing segmentation and personalization efforts.

• Manage the firm's marketing email calendar and coordinate deployment timelines across various campaigns.

• Monitor email volume and audience exposure to reduce constituent fatigue and optimize engagement.

• Suggest campaign send dates, times, audience segments, and deployment strategies based on performance metrics and industry best practices.

• Examine campaign outcomes and deliver performance insights, recommendations, and optimization opportunities to Strategic Marketing Managers.

• Develop recurring executive-level reports and recommendations for the Vice President of Marketing concerning overall email performance and trends.

• Design, create, and enhance automated marketing workflows and nurture programs within HubSpot.

• Assist in campaign execution through email automation, workflow development, audience segmentation, and lead routing.

• Construct and maintain landing pages, forms, automated follow-up sequences, and campaign assets within HubSpot.

• Collaborate with web, sales, and marketing teams to ensure seamless lead capture and engagement experiences.

• Continuously seek out automation opportunities to enhance efficiency, scalability, and campaign effectiveness.

• Act as the primary HubSpot administrator and internal platform authority.

• Provide technical support, troubleshooting, and user assistance throughout the firm.

• Manage user permissions, access requests, and system governance in collaboration with Information Technology.

• Oversee HubSpot forms, workflows, automation rules, notifications, and data processes.

• Manage and troubleshoot HubSpot-Salesforce integrations while supporting future platform enhancements.

• Assess and recommend new HubSpot functionalities, tools, and process improvements to boost platform utilization and business value.

• Ensure platform health, reliability, security, and operational efficiency.

• Manage audience lists, imports, exports, segmentation, and database organization.

• Support sales and SDR teams through list creation, campaign assistance, and CRM process enhancements.

• Aid in lead routing, lead handoff processes, and sales enablement workflows.

• Monitor and enhance CRM data accuracy and consistency.

• Create and maintain dashboards and reports for Strategic Marketing Managers, Sales Directors, and Marketing Leadership.

• Track and report on marketing-sourced and marketing-influenced opportunities.

• Provide campaign-level reporting and performance analysis across email, automation, and lead generation programs.

• Serve as the primary HubSpot data authority supporting executive reporting initiatives.

• Conduct ad hoc analyses and reporting to aid business and marketing decisions.

• Collaborate with leadership to refine attribution and campaign measurement frameworks.

• Develop and maintain operational documentation, process guides, knowledge articles, and training materials.

• Propel continuous improvement initiatives that enhance operational efficiency and marketing effectiveness.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 4–7 years of experience in email marketing, marketing automation, CRM administration, or marketing operations.

• Practical experience in HubSpot administration.

• Experience in building, deploying, and optimizing email marketing campaigns.

• Familiarity with developing automation workflows and nurture programs.

• Experience in creating dashboards and performance reports.

• Strong grasp of email marketing best practices, deliverability, and audience segmentation.

• HubSpot certifications are preferred.

• Familiarity with sales sequencing and automation tools such as HubSpot sequencing or Outreach.io is preferred.

• Experience with Salesforce integration is preferred.

• Background in supporting business development, SDR, or sales organizations is preferred.

• Experience in a professional services or B2B environment is preferred.

🏝️ Benefits

• Comprehensive Health Coverage – Medical, dental, and vision.

• Retirement & Financial Planning Support – 401(k) with match, financial wellness programs.

• Generous Paid Time Off – Vacation, sick time, holidays, parental leave, and volunteer days.

• Flexible Work Arrangements – Hybrid or remote options, flexible hours.

• Performance-Based Bonus – Recognition for your contributions through discretionary bonuses.

• Professional Development Opportunities – Tuition reimbursement, certifications, mentorship.

• Career Growth & Internal Mobility – Clear paths for advancement and role transitions.

• Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs.