Lifecycle Marketing Operations Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of the complete lifecycle marketing strategy: from acquisition follow-up to application drop-off recovery, onboarding, activation, retention, and win-back across Flex's range of products.

• Create and oversee lifecycle messaging and copy directly.

• Collaborate with the Product team to establish and uphold clear ownership boundaries.

• Work closely with Engineering and Data teams to design event-driven triggers and develop the data architecture.

• Build and manage the Braze infrastructure.

• Design and sustain the data pipeline from Segment to Braze.

• Establish the measurement framework for lifecycle marketing initiatives.

• Exercise sound judgment in prioritization and sequencing of tasks.

• Ensure that lifecycle communications comply with regulatory and disclosure standards.

⛳️ Requirements

• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, particularly within fintech, financial services, or other regulated sectors.

• Extensive hands-on experience with Braze or a similar platform such as Iterable or Customer.io.

• Proficient in Segment or equivalent Customer Data Platforms (CDPs), including identity resolution, event tracking, and designing data pipelines.

• Demonstrated experience in collaborating directly with Engineering and Data teams to create event-driven systems.

• Strong analytical skills.

• Excellent writing abilities and experience using AI tools to rapidly draft and refine messaging.

• Bonus: Experience in B2B alongside B2C/D2C, as well as familiarity with BigQuery, dbt, or comparable data warehousing tools.

🏝️ Benefits

• Meaningful equity.

• High level of trust.

• Genuine accountability.

• Direct access to leadership, customers, and investors.