Senior Marketing Automation, Insights Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Create scalable data models for go-to-market (GTM) activation, considering data dependencies and potential downstream effects.

• Provide guidance to Marketing teams on strategies driven by data for effective targeting.

• Develop and sustain Model Context Protocol (MCP) servers that showcase SPS marketing insights and brand knowledge.

• Craft AI solutions tailored for marketing applications, seamlessly integrating AI into everyday marketing activities.

• Establish automation architectures throughout the GTM stack, taking into account scalability, error management, and performance requirements.

• Design frameworks for data governance and quality, proactively addressing data integrity challenges across systems.

• Formulate innovation roadmaps and adoption strategies, collaborating with stakeholders to prioritize resource allocation.

• Operate with minimal supervision.

• Offer counsel to cross-functional partners.

• Mentor team members to elevate overall performance.

⛳️ Requirements

• Bachelor's degree or an equivalent mix of education and experience.

• 5-7 years of pertinent experience in marketing automation, marketing analytics, or a similar domain.

• Expertise in Python, including the ability to write production-quality code, conduct testing, and build or utilize APIs.

• Practical experience with large language models (LLMs): prompt engineering, tool and function invocation, retrieval-augmented generation, and agentic loops.

• In-depth understanding of marketing automation and analytics.

• Familiarity with project management methodologies.

• Experience in mentoring, coaching, or providing guidance to fellow team members.

• Strong written and verbal communication abilities.

• Proven proficiency with Microsoft Office and standard marketing tools.

• Experience with customer relationship management (CRM) systems (Salesforce), marketing automation platforms (MAP), and low-code/automation tools like Zapier.

• Knowledge of data governance and quality assurance frameworks.

• Experience in deploying and managing services on modern cloud or application platforms (such as Atlas, Vercel, AWS, or similar) using Git-based workflows and continuous integration/continuous deployment (CI/CD).

• Familiarity with the development or deployment of custom GPTs or predictive models.

• Knowledge of Claude, Claude Code, the Anthropic API, or similar agentic development frameworks.

🏝️ Benefits

• Comprehensive benefits package designed to enhance employees' health, well-being, and financial security.

• Country-specific benefits that comply with local laws and market standards.

• Hybrid work options available for candidates located near the Minneapolis, Rogers (Arkansas), or Toronto offices.