Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop and implement marketing automation programs while managing systems that consistently generate inbound lead traffic.

• Optimize Marketo or MAP functionalities to enhance the top of the funnel.

• Oversee and improve Salesforce integration processes.

• Collaborate with teams to assess program requirements and pinpoint areas for optimization.

• Provide updates on the progress of email marketing campaigns and initiatives.

• Work alongside marketing and technical teams to deliver data-driven solutions and recommendations.

• Ensure data integrity and quality across extensive datasets.

• Track key performance metrics and dashboards, escalating issues when necessary.

• Manage lead quality, scoring, and routing within Marketo.

• Evaluate ad hoc analytics requests and define the most effective approach along with supporting team members.

• Guide marketing operations on data needs for analysis.

• Present data findings in a visual format that resonates with stakeholders and emphasizes implications.

• Create dashboards, reports, and slides for executive reviews.

⛳️ Requirements

• U.S. citizenship or the ability to work in the United States without requiring corporate sponsorship.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Skills in program and project management.

• Experience in lead management, routing, and lifecycle management.

• A strategic mindset towards optimization and scalability in marketing technologies.

• Proficiency in managing large datasets.

• Capability to operate in a fast-paced, matrixed environment.

• Practical experience with dashboards and reporting.

• Ability to create presentations/slides for executive reviews.

• Highly self-motivated, with a passion for marketing automation and a desire to learn and grow.

• Team-oriented mindset.

• Experience in lead nurturing and scoring is a plus.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing training programs

• Opportunities for learning and growth in the MarTech industry

• Performance bonuses may be available

• Comprehensive benefits package