Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement marketing automation programs while overseeing systems that ensure a steady influx of inbound leads.

• Leverage Marketo or MAP functionalities to enhance top-of-funnel engagement.

• Oversee the integration of Salesforce with marketing automation platforms.

• Evaluate program requirements and pinpoint areas for enhancement.

• Track and report on the progress of email marketing initiatives and programs.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Ensure data integrity and quality across extensive datasets.

• Monitor essential performance metrics and dashboards, taking action when necessary.

• Manage lead quality, scoring, and routing processes within Marketo.

• Evaluate ad hoc analytics requests and identify suitable methods and team support.

• Guide marketing operations on data prerequisites for analysis.

• Clearly visualize data insights for stakeholders, emphasizing their implications.

• Prepare presentation slides for executive review.

⛳️ Requirements

• Must be a U.S. citizen or possess the ability to work in the U.S. without corporate sponsorship.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Proficient in program and project management.

• Experience in a dynamic, matrixed work environment.

• Practical experience with dashboards and reporting tools.

• Capability to create presentation slides suitable for executive-level audiences.

• Experience in managing extensive datasets.

• Understanding of lead management, routing, and lifecycle processes.

• Familiarity with Marketo and Salesforce best practices in a collaborative setting.

• Strategic mindset towards optimization and scalability in marketing technologies.

• Self-driven, enthusiastic about marketing automation, and dedicated to continuous learning and development.

• Team-oriented.

• Experience in lead nurturing and scoring is a plus.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing Training programs

• Opportunity to learn and grow in this MarTech world

• May be eligible for performance bonuses

• Comprehensive benefits package