Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement marketing automation strategies while overseeing systems that consistently attract inbound leads.

• Leverage Marketo or MAP functionalities to enhance top-of-funnel activity.

• Oversee the integration with Salesforce (SFDC).

• Evaluate program specifications and pinpoint areas for improvement.

• Provide updates on the status of email marketing initiatives and campaigns.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Handle extensive datasets and ensure data integrity and quality.

• Track essential performance indicators and dashboards, escalating issues when leadership intervention is necessary.

• Oversee lead quality, scoring, and routing processes within Marketo.

• Analyze ad hoc analytical requests and identify the suitable approach and team members for execution.

• Guide marketing operations on data prerequisites for targeted analyses.

• Illustrate data insights to engage stakeholders and emphasize their implications.

• Prepare presentations for executive review.

⛳️ Requirements

• Enthusiastic marketer with a strong background in developing marketing automation programs and managing lead-generation systems.

• Must be a U.S. citizen or possess the ability to work in the U.S. without corporate sponsorship.

• Exceptional teamwork skills with the capability to manage expectations across various groups.

• Collaborative and hands-on experience with best practices in Marketo and Salesforce (SFDC).

• Profound understanding of lead management, routing, and lifecycle processes.

• Strategic mindset focused on technology optimization and scalability within marketing.

• Experience in managing large data sets.

• Ability to thrive in a fast-paced, matrixed organization.

• Proficient in program and project management.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Self-driven, passionate about marketing automation, and dedicated to continuous learning and development.

• Team-oriented with a collaborative approach.

• Practical experience with dashboards and reporting tools.

• Ability to develop presentations for executive reviews.

• Experience in lead nurturing and lead scoring is a plus.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing Training programs

• Opportunity to learn and grow in the MarTech field

• Performance bonuses may be available

• Comprehensive benefits package