Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop and oversee marketing automation initiatives that consistently drive inbound lead traffic.

• Leverage Marketo or MAP functionalities to enhance top-of-funnel lead generation.

• Oversee the integration of Salesforce with marketing automation platforms.

• Evaluate program requirements and pinpoint areas for optimization.

• Keep track of progress on email marketing campaigns and initiatives.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Handle extensive data sets while ensuring data integrity and quality.

• Track key performance indicators and dashboards, alerting leadership when action is necessary.

• Administer lead quality, scoring, and routing within Marketo.

• Evaluate ad hoc analytics requests and identify suitable strategies and team members.

• Guide marketing operations on data needs for evaluation.

• Present data insights in a way that resonates with stakeholders and emphasizes implications.

⛳️ Requirements

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Must be a U.S. Citizen or authorized to work in the U.S. without corporate sponsorship.

• Strong comprehension of lead management, routing, and lifecycle management.

• Strategic mindset towards technology optimization and scalability in marketing.

• Proficient in managing large data sets.

• Capability to thrive in a fast-paced, matrixed environment.

• Skills in program and project management.

• Self-driven and enthusiastic about marketing automation.

• Team-oriented.

• Practical experience with dashboards and reporting.

• Ability to create presentations and slides for executive reviews.

• Experience in lead nurturing and scoring is a plus.

• Ability to manage expectations across diverse groups.

• Collaborative approach to Marketo and Salesforce best practices.

🏝️ Benefits

• Health Benefits.

• Paid Vacation.

• Paid Holidays.

• Paid Sick Time.

• Ongoing Training programs.

• Opportunities for learning and growth in the MarTech industry.

• Potential for performance bonuses.

• Comprehensive benefits package.