Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in California.

📋 Description

• Develop marketing automation initiatives and oversee systems that ensure a steady influx of inbound leads.

• Leverage Marketo or MAP functionalities to enhance top-of-funnel engagement.

• Oversee the integration of Salesforce with marketing automation platforms.

• Evaluate program requirements and pinpoint areas for optimization.

• Provide updates on the status of email marketing campaigns and programs.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Manage extensive datasets while ensuring data integrity and quality.

• Track key performance indicators and dashboards, escalating issues when leadership intervention is necessary.

• Oversee lead quality, lead scoring, and lead routing processes in Marketo.

• Analyze ad hoc analytics requests and identify the best strategies and team members to support them.

• Guide marketing operations on data needs for analytical purposes.

• Illustrate data insights to engage stakeholders and emphasize their implications.

• Prepare presentations for executive review.

• Work in collaboration with various teams while managing expectations.

⛳️ Requirements

• U.S. citizenship or the ability to work in the U.S. without corporate sponsorship.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Strong comprehension of lead management, routing, and lifecycle management.

• Strategic mindset for optimizing and scaling marketing technologies.

• Skills in program and project management.

• Experience handling large datasets.

• Capability to thrive in a fast-paced, matrixed environment.

• Practical experience with dashboards and reporting.

• Proficiency in creating executive-level presentation slides.

• Self-driven and enthusiastic about marketing automation.

• Team-oriented attitude.

• Experience in lead nurturing and scoring is preferred or beneficial.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing Training programs

• Opportunity to learn and advance in the MarTech industry

• Performance bonuses may be available

• Comprehensive benefits package may be available