Senior Marketing Analyst

This is a fully remote position, open to applicants in Germany.

📋 Description

• Attribution & Channel Strategy: Take ownership of the monthly, Finance-reconciled CAC and MTA models; provide guidance on the optimal allocation of the next Euro.

• Fatigue Detection: Detect channel saturation and creative fatigue across the complete mix (Meta, Google, TikTok, etc.) before they impact the P&L.

• Onsite & Merchandising Optimization: Leverage data to enhance PDP performance, recommendation logic, and checkout processes, revealing hidden friction in prescription steps.

• Scientific CRO: Manage the test backlog alongside the E-com Manager, ensuring every experiment has clearly defined power, sample size, and kill criteria.

• Data Modeling & Trust Warehouse Power User: Develop the SQL and dbt models for the core dashboard stack (Cohorts, P&L, Funnels) and outline specifications for Engineering.

• Data Integrity: Perform quarterly audits of the tracking pipeline (Server-side, Pixels) to guarantee budget decisions are based on reliable data.

• Retention & Lifecycle: Examine LTV, repurchase rates, and time-to-second-order to foster long-term growth.

• CRM Synergy: Collaborate with CRM to create operational patient segmentations and assess Klaviyo flow performance.

• Experimentation & Methodology: Implement stringent testing standards (MDE, hypothesis, primary metrics) and maintain a centralized library of insights.

• Incrementality Specialist: Develop regional holdouts and catchment-level splits to accurately measure the impact of brand and influencer spending.

⛳️ Requirements

• The Non-Negotiable Requirement: You must possess direct experience managing the analytics function for a DTC/e-commerce business with a GMV of €100M or more.

• The In-House Operator: Growth/Marketing Analyst at a brand generating over €100M.

• The Lead Agency Analyst: Responsible for the comprehensive model and recommendation layer for a client exceeding €100M.

• Experience below €100M, general consulting, or 'dashboard consumption' does not meet the qualifications.

• Proficient in advanced SQL (raw events) and modern data warehouses (BigQuery/Snowflake/dbt).

• Utilize Python/R for complex modeling and AI workflows (Claude/Cursor) to exponentially increase your output.

• Hands-on experience with Shopify, Klaviyo, Meta/Google Ads, and attribution tools such as Klar, Northbeam, or Triple Whale.

• Expertise in MMM, MTA, and incrementality testing.

• Self-motivated, commercially aware, and fluent in English (German is an advantage).

🏝️ Benefits

• Dedicated Focus: Experience a role with no context-switching, allowing you to concentrate solely on the Shopify platform.

• High Autonomy: Be part of a high-trust environment without layers of management, collaborating closely with the CPO.

• Competitive Package: Receive a highly competitive, investor-backed compensation within a rapidly growing healthtech setting.

• AI-First Culture: Engage in an engineering culture that emphasizes output and speed through AI-augmented workflows.

• Career Growth: Take advantage of clear paths for advancement to Lead Shopify Engineer or Head of Frontend Engineering.

• Flexible Location: Work from our Hamburg office or remotely from anywhere in Germany.