Marketing Analyst

This is a fully remote position, open to applicants in Isle of Man.

📋 Description

• Evaluate campaign performance across various channels to uncover growth potential and enhance efficiency through ongoing learning and experimentation.

• Create and execute marketing experiments, including Geo-lift tests, to validate the value of media expenditures and take ownership of the results.

• Conduct ad-hoc analyses on issues such as shifts in ROAS and tracking discrepancies.

• Develop and enhance daily and weekly dashboards that provide significant insights.

• Collaborate with stakeholders to convert business inquiries into analyses and transform insights into actionable strategies.

• Influence budget outcomes and enhance player experiences for social casino brands catering to millions of players globally.

⛳️ Requirements

• Comprehensive understanding of performance marketing metrics: CPA, ROAS, LTV, and attribution in fast-paced settings.

• Practical experience with tracking tools including Google Analytics 4, AppsFlyer, or Snowplow.

• Proficient SQL skills for data querying and manipulation.

• Self-motivated individual with the ability to learn through hands-on experience and address business challenges with limited supervision.

• Familiarity with Tableau, Looker, or Power BI.

• Capability to distill complex insights into straightforward, impactful recommendations for marketers and global partners.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Flexible work hours and the possibility of remote work.

• A vibrant and inclusive company culture.