CRM Analyst, Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate and execute data-driven growth strategies that align with the organization's strategic goals.

• Design and implement inbound marketing initiatives, including brand and product positioning, events, and optimizing conversion rates.

• Develop and manage integrated inbound marketing campaigns alongside partner programs and co-marketing efforts.

• Spot opportunities to utilize partner and affiliate influence in impactful campaigns.

• Conduct A/B testing and experiments to confirm hypotheses and enhance conversion rates.

• Oversee the customer expansion strategy within the HubSpot CRM platform.

• Leverage marketing automation and data analysis to enhance lead generation and conversion processes.

• Generate reports and analyses for internal stakeholders, emphasizing areas for improvement and growth.

• Collaborate with Product, Customer Success, and Sales teams to synchronize customer expansion initiatives.

⛳️ Requirements

• Extensive experience in digital marketing, particularly in inbound marketing and funnel optimization.

• Proficiency in HubSpot and data analytics tools (such as Google Analytics, Tableau, Looker, etc.).

• Understanding of SEO, paid advertising, and multichannel acquisition strategies.

• Analytical mindset focused on results, with a track record of creating reports and delivering insights.

• Demonstrated proactivity, collaborative spirit, ownership, and capability to work within cross-functional teams.

• Background in SaaS organizations (B2B and/or B2C).

• Familiarity with the dental industry.

• Postgraduate degree or MBA in Marketing.

• Certifications in digital marketing or data analysis.

• Benefits specifically available in Jaraguá do Sul (SC).

🏝️ Benefits

• Caju Food Card.

• Cultural allowance.

• Quarterly bonus based on target achievement.

• Annual bonus: In addition to quarterly rewards, an annual bonus focused on Clinicorp's strategic outcomes at year-end.

• Education assistance.

• Wellhub - a network of gyms and wellness applications for you and your dependents.

• Conexa - a digital health platform providing access to teleconsultations across various specialties and self-care programs.

• Amil national health plan.

• Unimed Personal health plan.

• Life insurance.

• CliniCare Kids - Financial support for daycare or nanny services for children aged 0 to 6.

• CliniCare Baby - BRL 400 monthly for up to 2 months post-birth for baby needs and essentials.

• Empresa Cidadã program (extended maternity and paternity leave).

• BTG financial consulting.

• Day off during your birthday month.

• Transportation allowance.

• On-site dining area with fruit and coffee.

• CliniLounge (a relaxation area for rest and recreational activities).

• Exclusive partnerships: discounts at establishments in Jaraguá do Sul and nearby areas.