Senior Marketing Data Analyst

This is a fully remote position, open to applicants in Romania, +6 more states.

📋 Description

• Collaborate with Marketing and advertising network representatives to enhance conversion signals

• Evaluate product and ad platform modifications and investigate performance declines related to signals

• Design and sustain ad network server-to-server conversion pipelines with assistance from Data Engineering

• Guarantee timely, deduplicated, and high-quality delivery of signals

• Set up and initiate integrations with new advertising platforms

• Implement data feeds for conversion signal delivery and reporting for Marketing

• Oversee Google Tag Manager releases across various web properties

• Implement pixels and conversion events for advertising networks

• Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads

• Create monitoring systems and alerts for errors, latency, coverage, and discrepancies

• Maintain UTM parameters and campaign naming conventions

• Ensure accurate campaign attribution

• Develop ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics

• Define metrics for Signal Engineering

• Create and manage custom marketing datasets

• Work collaboratively with Marketing, Product, Data Engineering, and representatives from advertising platforms

⛳️ Requirements

• Minimum of 3 years of experience in marketing analytics, digital measurement, ad technology, or tracking

• Proficient in advanced SQL, including window functions, CTEs, performance-aware querying, and data quality checks

• Experience with large data warehouses

• Practical experience using Google Tag Manager

• Familiarity with visualization tools like Tableau, Looker, or similar, with Tableau as the primary BI tool

• Demonstrated experience collaborating with performance marketing / UA stakeholders and conveying insights to non-technical audiences

• Understanding of both browser-side and server-side tracking

• Practical knowledge of at least one advertising platform, including campaign types, bidding strategies, and conversion setup

• Strong grasp of marketing metrics

• Knowledge of GDPR-compliant tracking methods

• Effective communication skills in English, both written and spoken

• Nice to have: understanding of mobile attribution and tracking, including SKAdNetwork (SKAN)

• Nice to have: experience with a Mobile Measurement Partner (MMP) such as AppsFlyer, Adjust, or similar

• Nice to have: experience with incrementality and holdout testing

• Nice to have: experience with Meta Conversions API (CAPI) or Google Data Manager API

• Nice to have: expertise in LTV modeling and calculations, ideally for subscription-based products

• Nice to have: experience with Airflow, dbt, or similar data tools

🏝️ Benefits

• Flexible remote work arrangement

• B2B contract compensation in USD/EUR

• Opportunity to be part of a global wellness technology company

• Collaborate with international teams across hubs in Cyprus, Ukraine, Poland, Spain, and the UK

• Chance to work on globally used wellness applications

• Candidate journey includes technical interview, take-home task, and panel presentation