Senior Market Strategy, Optimization Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and foster strategic initiatives within the Growth organization.

• Act as a cross-functional change agent, collaborating with Product, Marketing, Technology, Sales, Client Growth, Project Delivery, Service, Finance, and other teams.

• Conduct market research and analyze emerging markets, trends, opportunities, and risks.

• Monitor, assess, and activate competitive intelligence, including vendor activity, industry shifts, partner feedback, win/loss analyses, postmortems, and buyer decision factors.

• Oversee Velera’s market intelligence and competitive insights function.

• Collaborate with executive leadership on emerging opportunities, competitive threats, sales execution, product investment, and growth planning.

• Provide recommendations on positioning, pricing models, sales strategies, and product differentiation.

• Develop sales enablement tools such as battlecards, competitive briefs, deal-support content, and industry updates.

• Lead virtual and on-site diligence to pinpoint prospect pain points and sales opportunities.

• Join client-facing teams during prospect meetings to gather insights for sales strategies.

• Educate clients and colleagues on product positioning within the competitive landscape.

• Assess market and industry changes and report findings to Growth organizations.

• Identify and implement distribution strategies to broaden market reach and enhance revenue.

• Identify strategic partnerships with financial institutions, technology providers, and local businesses.

• Assist in developing revenue models for clients, prospects, markets, and operational environments.

• Collaborate with product development teams on financial products and services for emerging markets.

• Develop and maintain processes, policies, and practices within the Growth organization.

• Create and implement KPIs for emerging-market and financial-distribution strategies.

• Provide training and support for operations in emerging markets.

• Serve as the initiative leader for significant, mission-critical change events.

• Participate in meetings, conferences, and presentations, providing leadership as needed.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in Business Administration, Finance, a related field, or an equivalent combination of education and experience is required.

• Seven (7) years of experience in banking or credit union card processing with expertise in product and line of business is required.

• Five (5) years in a senior or subject matter expert role.

• Experience in market expansion, financial distribution channel optimization, or a similar field is preferred.

• Familiarity with sales automation software is preferred.

• Proficient understanding of Velera products, technology solutions, and infrastructure, including ATM/Debit Processing, Fraud, Core and Analytic tools, Shared Branching, Call Center Support, Digital, Credit Processing, and add-on services.

• Knowledge of banking and credit union markets.

• Understanding of competitive analysis, industry benchmarks, and strategic market positioning.

• Ability to conduct market research and analysis.

• This position is currently not eligible for sponsorship.

🏝️ Benefits

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Remote-first, flexible environment

• Psychological safety, wellbeing, and belonging