Senior Manager, Revenue Marketing – PubSec

This is a fully remote position, open to applicants in United States.

📋 Description

• Recruit, mentor, and cultivate a team of Revenue Marketing Managers for Federal and SLED sectors.

• Define clear pipeline objectives for each segment and ensure accountability within the team.

• Create and manage the go-to-market strategy for Public Sector field and channel marketing.

• Collaborate with Sales and Channel leaders on shared pipeline generation initiatives and account-based marketing plans.

• Direct the localization of corporate campaigns tailored to federal, state, and local audiences.

• Manage program budgets, schedules, and timelines to ensure efficient and timely execution.

• Establish reporting benchmarks utilizing Marketo, Salesforce, and Sigma.

• Mentor the team to enhance programs based on performance analytics.

• Lead the creation of sales enablement materials that align with public sector objectives.

• Organize agency briefings, government-centered industry events, partner-hosted gatherings, and executive roundtables.

• Evaluate sourced and influenced pipeline, channel contributions, and program ROI.

⛳️ Requirements

• Over 6 years of experience in B2B marketing within field, channel, or demand generation roles, including leadership experience.

• Proven track record of building and leading a marketing team that has successfully generated measurable pipeline.

• Capable of coaching a team on how to measure, analyze, and report performance metrics throughout the funnel.

• Strong skills in collaboration and relationship-building with sales teams and cross-functional leadership.

• Self-motivated with excellent organizational abilities.

• Comfortable in a dynamic, rapidly evolving environment.

• Willing to travel up to 25%.

• Experience in cybersecurity or related fields is a plus.

• Familiarity with public sector procurement cycles and purchasing processes is advantageous.

• Experience collaborating with public sector resellers and alliances such as Carahsoft, Immix, and DLT is a plus.

• Ability to coach a team on tailoring messaging for specific personas and buyer journeys is a plus.

• Comfortable using AI-driven marketing and sales technologies is a plus.

• Proficiency in Salesforce, Marketo, and business intelligence tools is a plus.

🏝️ Benefits

• Potential for bonus or incentive compensation.

• Opportunity for equity participation.

• Comprehensive benefits package offered.

• Utilization of AI-assisted recruiting tools for interview question preparation.

• Pre-employment checks conducted in accordance with relevant laws and security/privacy policies.