Senior Manager – Retail Media, Merchandising

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation and implementation of a comprehensive Amazon media strategy, encompassing Sponsored Ads, DSP, and innovative ad formats to enhance sales and market share.

• Take ownership of merging media and merchandising strategies, ensuring a cohesive approach between traffic-generating tactics and conversion-focused digital shelf execution.

• Collaborate closely with Sales, Brand, and Agency teams to convert business goals into data-informed media and content strategies.

• Enhance media investment efficiency through thorough performance analysis, including ROAS, incrementality, halo impact, and metrics for new-to-brand customers.

• Foster ongoing improvements of Amazon PDPs and various digital placements on Amazon in conjunction with Digital Shelf, focusing on content, imagery, A+ content, and SEO to boost conversion rates.

• Link marketing and merchandising initiatives to promotional and key event strategies (e.g., Prime Day, significant seasonal occasions).

• Develop forecasting models that align media investment with sales results, enhancing predictability and investment efficiency.

• Discover and expand testing and learning opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC).

• Establish and institutionalize best practices, playbooks, and capabilities within Amazon media and digital shelf management.

• Oversee agency partners (e.g., creative, retail) and vendors, ensuring exceptional execution, innovation, and accountability in relation to KPIs.

⛳️ Requirements

• Over 7 years of experience in eCommerce, digital media, or performance marketing, with a strong emphasis on Amazon-specific expertise.

• In-depth knowledge of the Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization.

• Proven capability to link media investment to business outcomes, including familiarity with attribution models, incrementality testing, and ROI analysis.

• Strong understanding of digital shelf principles, including PDP optimization, SEO, content strategy, and factors that drive conversion.

• Demonstrated success in managing cross-functional teams and influencing stakeholders without direct authority across Sales, Brand, and external partners.

• Advanced analytical skills, with experience utilizing tools like Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards.

• Experience in managing and optimizing multi-million-dollar media budgets with an emphasis on efficiency and growth.

• Strong strategic thinking coupled with practical execution capabilities in a dynamic environment.

• Exceptional communication skills, with the ability to distill complex data into clear business insights and actionable recommendations.

• Experience in building capabilities, processes, and operational methods that can be scaled across an organization.

• Ability to connect retailer analytics with media analytics (i.e., understanding KPM, Scintilla, and their application in linking sales and media performance).

🏝️ Benefits

• Healthcare coverage for employees (and their eligible dependents) with affordable access.

• Benefits coverage will be provided in line with the terms and conditions of the relevant plans and associated governing documents.

• Wellbeing: We offer events, resources, and educational opportunities that promote a holistic lifestyle encompassing physical, social, emotional, and financial well-being for our employees and their families.

• You will have the opportunity to participate in a range of benefits and wellbeing programs that may differ based on role, country, region, union status, and other employment-related factors.

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.

• Emotional - Employee Assistance Program, Wellbeing Programs, Family Support Programs.

• Financial - 401k, Life Insurance, Accidental Death & Dismemberment, Disability Insurance.