Senior Manager, Product Marketing – Growth & Revenue

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of the complete go-to-market (GTM) strategy for Mercury's three main growth approaches — product-led, sales-led, and partner-led — encompassing segmentation, messaging, channel planning, and cross-departmental execution.

• Create and sustain the customer journey, messaging, and infrastructure that effectively integrates all three approaches: shared value propositions and personas that adapt suitably for self-service onboarding processes, sales dialogues, and partner co-marketing efforts.

• Collaborate closely with the Growth product organization on strategies and actions aimed at enhancing top-of-funnel performance, conversion rates, activation, and virality.

• Enhance pipeline and revenue contributions by working alongside sales leadership on enablement initiatives, including battlecards, objection-handling frameworks, deal acceleration content, and segment-specific playbooks.

• Formulate Mercury's partner marketing strategy in partnership with the partnerships team — including co-marketing initiatives, partner enablement resources, and joint GTM playbooks that position Mercury as the most accessible partner for market entry.

• Conduct customer and market research to remain proactive regarding competitive trends, identify growth opportunities across various segments, and provide insights for product, pricing, and roadmap decisions.

• Establish and monitor the PMM metrics crucial for growth — such as activation rates, pipeline influence, partner-sourced revenue, and segment-level conversion — and leverage them to consistently refine the GTM strategy.

⛳️ Requirements

• Over 10 years of experience in B2B product marketing, with complete accountability for GTM strategy — beyond mere launch coordination.

• Proven track record of driving growth through various GTM approaches; you have managed product-led, sales-led, and partner-led initiatives, and comprehend their interactions.

• Exceptional skills in messaging and positioning — adept at crafting a compelling narrative from the ground up, validating it with customers, and transforming it into assets that effectively support sales and partners.

• Revenue-focused mindset — you monitor contributions to pipeline, activation, and retention, and are skilled at utilizing data to advocate for, refine, and justify your strategy.

• Experience in developing impactful sales enablement tools: playbooks, battlecards, and training materials that gain acceptance due to their foundation in genuine customer interactions.

• Capability to spearhead cross-functional initiatives without direct authority — ensuring alignment among sales, product, partnerships, and growth teams around a unified GTM plan.

🏝️ Benefits

• Competitive base salary

• Equity (stock options/RSUs)