Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive commercial strategy and implementation for the innovative pipeline within biotics categories.

• Spearhead and advocate for innovation pipelines across various biotics categories.

• Focus on prioritizing impactful product launches.

• Manage commercialization from the initial concept and positioning to packaging, merchandising, consumer validation, and go-to-market execution.

• Develop data-driven business cases to identify category opportunities, strategic pricing, and forecast modeling.

• Collaborate with Innovation and R&D to convert groundbreaking science and technical features into relatable narratives.

• Create product positioning, claims, and messaging in partnership with cross-functional teams.

• Direct core brand messaging across all consumer interactions.

• Provide a strategic vision for marketing and channel leaders during go-to-market rollouts and lifecycle management.

• Examine market and competitive trends to discover growth opportunities.

⛳️ Requirements

• Over 8 years of experience in B2C product marketing and brand management.

• Familiarity with VMS, nutraceuticals, or specialty ingredients.

• Proven track record in retail execution.

• Experience with probiotics or international market expansion is advantageous.

• Capability to lead innovation and product launches in fast-paced environments.

• A strong enthusiasm for science, culture, and consumer insights.

• Strategic and analytical mindset.

• Experience in managing budgets, pricing, forecasting, and performance analytics.

• Ability to advocate for the consumer perspective in scientific and strategic choices.

• Proven cross-functional collaboration with science, creative, and business teams.

• Established collaboration with R&D, regulatory, sales, and product teams.

• Skill in translating complex scientific ideas into compelling marketing messages.

🏝️ Benefits

• A variety of medical, dental, and vision plans with substantial employer contributions and coverage options.

• Top-notch virtual healthcare services.

• Complimentary Aaptiv membership promoting fitness and mental wellness.

• Health Savings Account (HSA) with employer contributions.

• Discounts on Fullscript supplements.

• 12 complimentary therapy sessions annually for employees and eligible dependents.

• Coaching, meditation resources, and 24/7 access to Spring Health’s digital tools and care navigation.

• 401(k) plan through Betterment offering a 100% match on the first 3% and a 50% match on the next 2% of contributions.

• Fully vested 401(k) contributions from the first day of employment.

• 18 weeks of fully paid parental leave with the option to phase back into work.

• Four weeks of paid transition time at 80% capacity or four days per week.

• 15 vacation days.

• 7 sick/safe days.

• 2 personal days.

• 10 Recharge Days (during Summer and Winter).

• 15 paid company holidays every year.

• A remote-first culture that emphasizes autonomy and clarity.

• $750 one-time remote work setup allowance.

• $450 quarterly wellness and workplace stipends through JOON.

• Pet insurance options.

• Coverage for life and disability.

• Opportunities for learning and development.

• Equity participation.