Senior Manager, Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the Marketing Measurement Strategy

• Oversee the comprehensive marketing measurement framework throughout the customer lifecycle, encompassing acquisition, retention, and re-engagement

• Create and refine attribution models to enhance understanding of channel contributions and optimize investment distribution

• Collaborate with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics

• Establish marketing KPI frameworks for paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS

• Drive Performance Optimization

• Work closely with media, CRM, and ecommerce teams to pinpoint performance gaps and identify growth opportunities

• Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys

• Assist in budget allocation, scenario planning, forecasting, and performance investment choices

• Insight Delivery

• Provide clear, executive-ready dashboards, reports, and performance narratives

• Convert complex data into succinct recommendations for leadership and cross-functional stakeholders

• Proactively identify trends, opportunities, and risks

• Foster a culture of data-driven decision-making within the marketing organization

• Cross-Functional Leadership

• Collaborate with product, data engineering, BI, finance, growth, and executive leadership to harmonize business metrics and measurement frameworks

• Work with technical teams to guarantee analytics implementation, tagging integrity, attribution quality, and data governance

• Advocate for consistency in measurement across channels, teams, and regions

⛳️ Requirements

• 8+ years of experience in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or similar roles

• Demonstrated experience in leading marketing measurement strategy within a digital consumer environment

• Profound expertise in acquisition, retention, ecommerce conversion, and lifecycle performance

• Practical experience with: Google Analytics 4, Google Tag Manager, Paid media platforms (Google Ads, Meta, DSP/programmatic platforms), Attribution and measurement tools (including SuperMetrics), CRM and lifecycle marketing platforms, Experimentation / A/B testing platforms, BI / visualization platforms (Looker, Tableau, Power BI, or equivalent), SQL and advanced data analysis, Subscription, ecommerce, and cohort analytics tools

• Solid understanding of: Multi-touch attribution, Media mix modeling, Incrementality testing, Customer lifetime value modeling, Cohort analysis, Churn analysis, Funnel optimization, Marketing forecasting, and scenario modeling

🏝️ Benefits

• Flexible hours and a hybrid remote working environment

• Four extended long weekends during the summer

• Weekly Kobo Spark sessions