Senior Manager, Peer-to-Peer Fundraising

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and lead the Race4EveryKid virtual fundraiser along with all peer-to-peer and crowdfunding initiatives from inception to completion.

• Oversee all stages of Race4EveryKid, from strategic planning through to post-campaign evaluation and reporting.

• Create and implement a multi-year growth strategy aimed at scaling Race4EveryKid to achieve $1 million in revenue within three years.

• Establish annual goals for revenue, participation, and team recruitment, while adjusting strategies based on performance metrics.

• Contribute to the formulation of annual campaign budgets, timelines, and revenue objectives.

• Generate comprehensive post-campaign analyses, providing recommendations for ongoing improvement.

• Devise recruitment and retention strategies for individual participants, fundraising teams, and returning supporters.

• Maintain continuous, year-round relationships with key participants and volunteers.

• Develop and manage a program for corporate teams.

• Create engagement touchpoints, coaching resources, and incentive programs.

• Coach top fundraisers and team leaders on best practices for peer-to-peer fundraising.

• Collaborate with internal teams to equip participants with necessary resources, tools, and support.

• Identify, cultivate, and secure sponsorships for events.

• Develop sponsorship packages that provide measurable value to corporate partners.

• Build a pipeline of corporate partners and oversee sponsor deliverables, stewardship, and renewals.

• Work alongside the Marketing team to enhance campaign visibility and promote recognition of sponsors.

• Supervise peer-to-peer and crowdfunding campaigns beyond Race4EveryKid.

• Stay informed about platform capabilities, industry trends, emerging peer-to-peer models, and competitor campaigns.

• Manage campaign platforms, participant data, and CRM records effectively.

• Monitor recruitment pipelines, fundraising progress, retention rates, and revenue performance.

• Develop dashboards to assess program effectiveness and guide strategy.

• Report directly to the Vice President of Development.

⛳️ Requirements

• A minimum of 5 years of fundraising experience at an organization where peer-to-peer fundraising is a core revenue source, with direct, hands-on responsibility for campaign execution and growth.

• In-depth knowledge of endurance and walk events, virtual campaigns, DIY fundraising, and gaming/streaming.

• Proven track record of expanding peer-to-peer or virtual campaigns, ideally achieving six- or seven-figure revenue levels.

• Experience in securing sponsorships and managing corporate partnerships within a fundraising context.

• Capability to engage C-suite corporate contacts as well as grassroots participants.

• Proficiency with peer-to-peer fundraising platforms; experience with DonorDrive is advantageous.

• Ability to analyze campaign metrics and convert insights into actionable strategies.

• Competence in managing a complex, multi-month campaign with minimal oversight.

• A Bachelor's degree is preferred.

• A passion for the mission is essential.

🏝️ Benefits

• Medical insurance with 80% employer contribution.

• HRA account.

• Full dental insurance coverage.

• Vision insurance.

• Long-term disability coverage.

• Life insurance policy.

• 401K plan with up to a 6% employer match.

• Opportunities for professional development.

• Open flexible time off (FTO).

• Paid parental leave.

• Competitive salary.